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Research Report on China¨s Mobile Phone Camera Modules

Table of Contents
1.	Abstract of managing staff	10
1.1.	Research background	10
1.2.	Research content	12
1.3.	Research methodology	14
2.	Definition of mobile phone camera modules	16
2.1.	Definition	16
2.2. Technology component 	16
3.	Market development	18
3.1.	Market scale and analysis on trend	18
3.1.1.	Production of parts and components	20
3.1.2.	Analysis on trend of the industry	21
3.1.3.	Analysis on market scale and trend	26
4.	Analysis on developing strategies of guiding enterprises	28
4.1.	Samsung electronics	28
4.1.1.	Technology capacity	28
4.1.2.	Resources	30
4.1.3.	Operation and annual output	31
4.1.4.	Developing strategy	33
4.1.5.	Cooperation	34
4.2.	Mitsubishi electrics	34
4.2.1.	Technology capacity	35
4.2.2.	Operation and annual output	35
4.2.3.	Cooperation	36
4.3. Panasonic	36
4.3.1.	Technology capacity	36
4.3.2.	Resources	37
4.3.3.	Operation and annual output	38
4.3.4.	Developing strategy	38
4.3.5.	Cooperation	39
4.4.	Sony	39
4.4.1.	Technology capacity	39
4.4.2.	Resources	40
4.4.3.	Operation and annual output	41
4.4.4.	Developing strategy	42
4.4.5.	Cooperation	43
4.5.	Sharp	43
4.5.1.	Technology capacity	43
4.5.2.	Resources	44
4.5.3.	Operation and annual output	44
4.5.4.	Developing strategy	45
4.5.5.	Cooperation	45
4.6.	Toshiba	45
4.6.1.Technology capacity	45
4.6.2.	Resources	46
4.6.3.	Operation and annual output	47
4.6.4.	Cooperation	47
4.7. Sanyo	47
4.7.1.	Technology capacity	47
4.7.2.	Resources	48
4.7.3.	Operation and annual output	49
4.7.4.	Developing strategy	50
4.7.5.	Cooperation	51
4.8.	Conexant	51
4.8.1.	Technology capacity	51
4.8.2.	Resources	52
4.8.3.	Operation and annual output	53
4.8.4.	Cooperation	53
4.9.	OMNIVISION TECHNOLOGIES	54
4.9.1.	Technology capacity	54
4.9.2.	Resources	55
4.9.3.	Operation and annual output	56
4.9.4.	Developing strategy	56
4.9.5.	Cooperation	57
4.10.	Pixart	57
4.10.1.	Technology capacity	57
4.10.2.	Operation and annual output	58
4.10.3.	Developing strategy	58
4.10.4.	Cooperation	58
4.11.	IC MEDIA	59
4.11.1.	Technology capacity	59
4.11.2.	Resources	59
4.11.3.	Operation and annual output	60
4.11.4.	Developing strategy	60
4.11.5.	Cooperation	60
4.12.	TASC	60
4.12.1.	Technology capacity	60
4.12.2.	Operation and annual output	61
4.12.3.	Developing strategy	61
4.12.4.	Cooperation	61
5.	Comparison of technology and market trend of CCD and COMS	62
5.1.	Comparative analysis on CCD and CMOS	62
5.1.1.	CCD technology	62
5.1.2.	CMOS technology	64
5.1.3.	Differences	64
5.2.	Analysis on market trend of CCD and CMOS	68
5.2.1.	Analysis on market development of CCD	68
5.2.2.	Analysis on market development of CMOS	71
5.2.3.	Status quo and prediction of CCD/CMOS	73
5.2.4.	Major manufacturers of CCD/CMOS	75
6.	Comparative analysis on global suppliers 	76
6.1.	Comparative analysis on resources	76
6.2.	Comparative analysis on prices 	76
6.3.	Comparative analysis on production capacity	77
7.	Situation of domestic adoption	79
7.1.	Bird	79
7.1.1. Annual output	79
7.1.2.	Suppliers	80
7.2. Konka	80
7.2.1.	Annual output	80
7.2.2.	Suppliers	81
7.3.	Kejian	82
7.3.1.	Annual output	82
7.3.2.	Suppliers	82
8.	Analysis on future elements impacting the development 	84
8.1.	Lens	84
8.2.	Micro sensor	85
8.2.1.	Quality of photos and shot restriction	85
8.2.2.	Improvement in CMOS micro sensors	86
9.	Prediction of demand for camera modules in the future	87
9.1.	Demand in 2005	87
9.2.	Changes of demand and sales from 2003 to 2009 	87
10.	Conclusion and suggestion	89
10.1.	Industrial trend	89
10.2.	Popularity of mobile phones provides the camera module industry with vast room
 for development. 	89
10.3.	In mainland China, the development prospect is good. 	89
10.4.	Taiwan dominates the global market of mobile phone camera module market	90
10.5.	Japan dominates CCD micro sensors, America and Korea control CMOS micro sensors	90
10.6.	With the development of 3G network, mobile phone camera module industry faces both
 challenge and opportunity	90
 Catalogue of Tables

Table 3. Joint ventures (including China-Hong Kong joint ventures)	10
Table 4. Taiwan and Hong Kong invested enterprises	11
Table 5. Foreign invested enterprises	11
Table 7. Camera mobile phone modules	15
Lens size of 1.3 million pixel camera	21
Table 10. Major achievements of Mitsubishi	27
Table 12. Major achievements of Mitsubishi 34
Table 14. Major achievements of Panasonic	36
Table 16. Major achievements of Sony	39
Table 19. Major achievements of Sharp	42
Table 21. Major achievements of Toshiba	44
Table 24. Major achievements of Conexant	50
Table 26. Major achievements of Omnivision	53
Table 28. Major achievements of Pixart	56
Table 30. Major achievements of IC MEDIA	58
Table 32. Major achievements of TASC	60
Table 34. Comparison of CCD and CMOS
Table 35. Comparison of major technology features of CCD and CMOS	66
Table 36. Development of CCD 	67
Table 37. Manufacturers of CMOS micro sensors	74
Table 38. Comparison of module manufacturers	75
Table 40. Online search system procedure of Konka	80
Catalogue of Charts
Chart 2. Method of gathering data/information needed	13
Chart 3. Analysis method of data/information needed	14
Chart 6. Ratio of 0.3 M and 1 M pixel mobile phones from 2006 to 2007	22
Chart 10. Liquid lens of Samsung	28
Chart 18. CCD internal structure	62
Chart 19. Structures of CCD and CMOS micro sensors (with English illustrations below)	65
Chart 25. Domestic demand and sales from 2003 to 2009	86
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井猖嗤 巖男JW 
奨ICPC050764