¡¡ Petrochemical
¡¡ Phone Storage Card
¡¡ Flavoring Industry
¡¡ Food Package Service
¡¡ Road Intelligent Traffic
¡¡ Medical Apparatuses
¡¡ Fruit Deep Processing
 
¡¡ Real Estate Industry
¡¡ Commuication Industry
¡¡ Two-layer Kettle
¡¡ Eduction & Publication
¡¡ Aluminum Nanoparticle
¡¡ Natural Gas
¡¡ Aquatic Products
¡¡ Commerce Industry
¡¡ Tourism of Beijing
¡¡ Agriculture
¡¡ Water Based Varnish
¡¡ Coal Activated Carbon
¡¡ Post and Telecom Industry
¡¡ Transceiver Equipment
¡¡ Ultraviolet Based Varnish
 
¡¡ Egg Products Processing
¡¡ Agriculture
¡¡ Beef & Cattle
¡¡ Organic Agriculture
¡¡ Mutton Sheep
¡¡ Water Product
¡¡ Eco-Agriculture
¡¡ Bean Milk Powder
¡¡ Deer Breeding&Processing
¡¡ Yoghurt Starter Market
 
¡¡ Post and Expres Post
¡¡ Track Shoe
¡¡ China Air Humi
¡¡ Soymilk Machine
¡¡ Headset Battery
¡¡ IPTV Operation Strategy
¡¡ Intelligent Mobile Phone
¡¡ Skin Medication Industry
¡¡ Educational Funds
¡¡ Fluorine Industry
¡¡ Mobile Phone Paint Industry
¡¡ Spirulina
¡¡ Detergent Products
¡¡ Luxury Dressing Products
¡¡ Crystal Market
¡¡ Massaging Product Industry
¡¡ Wool Blanket Industry
¡¡ Metal Sodium Market
¡¡ Salviae Miltiorrhizae Market
¡¡ VHF Wireless Telephone
¡¡ Airless Spraying Machine
¡¡ Barge Market
¡¡ Diesel Generators Market
¡¡ Mobile Phone Camera
¡¡ Color Matching & Blending
¡¡ Drinking Machine Industry
¡¡ Liquefied Natural Gas
¡¡ Silver Products Industry
¡¡ Cooperative Software
¡¡ Ice Machine Industry
¡¡ Grating Digital Display
¡¡ China's Mobilephone
¡¡ Chinese Cellphone Design
 

Research Report on the China Cellphone Design Industry

Content
Table of Content	1
Catalogue of Tables	5
Chapter One: the status quo and developing trend of cellphone design industry
	11
1.1 Analysis on the status quo of cellphone design industry	11
1.1.1 Summary of the status quo of cellphone design industry 11
1.1.2 instruction of cellphone design industry	12
1.2 Analysis on the delelopment trend of cellphone design industry	13
Chapter Two: Hardware platform suppliers for cellphone design	16
2.1 Market Summary of  hardware platform for cellphone design	16
2.1.1 the status quo of the hardware platform market for cellphone design	16
2.1.2 Contineous improvement of the harware platform for cellphone design	19
2.1.3 Difference in cellphone design 	22
2.2 QUALCOMM	29
2.3 TI	33
2.4 Feskaer	37
2.5 Ericsson	39
2.5 Ericsson 
2.7 Agere Systems	42
2.7 Agere Systems
2.8 Philips	45
2.9 Infineon	48
2.10 Intel	51
2.11 STMicroelectronics	55
2.12 ADI	58
2.13 Skyworks	61
2.15 WaveCom	62
2.16 Huawei	63
2.17 Renesas	65
2.18 Broadcom	67
2.19 Anyka Cayman	69
Chapter three: cellphone software platform and its operating system (OS)	71
3.1 Market summary of operating system	71
3.2 Brief introduction of cellphone software platform	76
3.2.1  Java 76
3.2.2  Brew 77
3.2.3  .NET 77
3.2.4  NOKIA series development platform 77
3.3  Symbian OS 79 
3.4  Windows Mobile 84
3.5  Palm OS 86
3.6  Linus OS 87
3.7 OS developers for OS for other-brand cellphones 88
3.7.1 MobileSoft, Nanjing 88
3.7.2 HOPEN 91
3.7.3 Coretek Systems 93
3.7.4 SMARTCOMM 95
3.7.5 KORETIDE 98
3.7.6 Shenzhen MicroLogic 101
3.7.7 Wind River	102
3.7.8 Yulong 102
3.8 cellphone software developers 105
3.8.1 HW tech 106
3.8.2 Word Source 108
3.8.3 Nanning Huoma 109
3.8.4 Tegic	110
3.8.5 GuoBi 112
3.8.6 Yingchuang, Zhuhai 112
3.8.7 ExIdeas	113
3.8.8 Openwave	114
3.8.9 Ericsson 114
3.8.10 SmartTrust	118
3.8.11  RealNetworks	119
3.8.12 UIQ, Swizzerlang 119
3.8.13 EDI 120
3.8.14 Zhitong PC 121
3.8.15 Nanshan HITEH 123
3.8.16 Qidian 124
3.8.17 Unicom-brew 124
3.8.18 Digital-red 125
3.8.19 Xiamen Simlife 126
3.8.20 New air 127
3.8.21 iaSolution Inc.) 128
3.8.22  Gameloft	129
3.8.23 EA, USA 130
3.8.24  palmgear	131
3.8.25 COOL 131
3.8.26 Tianyu 133
3.8.27 KORETIDE 135
3.8.28 Other developers 135
Chapter Four: cellphone designers 141
4.1 Complete solution Suppliers143
4.1.1 Techfaith143
4.1.2 CECW145
5.1.3 Yulong 147
4.1.4 Wanzhong 148
4.1.5 Yuhua149
4.1.6 Ginwave151
4.1.7 E28 limited152
4.1.8 SIMCom154
4.1.9 Elitek	155
4.1.10 SUNPLUS156
4.1.11 Gionee157
4.1.12 Unitone158
4.1.13 Zobee159
4.1.14 Kewei Electric160
4.1.15 Lonqi 161
4.1.16 Henxin163
4.1.17 CEC164
4.1.18 HOLLEY165
4.1.19 HUNTEL166
4.1.20 Yumeng 167
4.1.21 Runtong168
4.1.22 Webook168
4.1.23 Mobicom169
4.2 Molecule suppliers170
4.2.1 JCTmobile170
4.2.2 Yixun Tech171
4.2.3 Spreadtrum172
4.2.4 Honestar173
4.3 industry design and exterior design companies174
4.3.1 ELEON174
4.3.2 TOGO Design176
4.3.3 Moma176
4.3.4 LOEX178
4.3.5 Guangchen179
4.3.6 YIS180
4.3.7 Chuangyu International181
4.3.8 other companies182
Chaper Five: Cellphone OEMs/ODMs. China Taiwan 184
5.1 Foxconn Precision Industry185
5.2 BenQ189
5.3 Huaguan	192
5.4 Guangda197
5.5 Renbao	200
5.6 Honda	202
5.7 Huabao204
5.8 Guangbao	209
5.9 Yinhuada211
5.10 Qiji212
5.11 Qimei Communications 214
5.12 Zhouli International 216
5.13 Other companies 218
Chapter Six: Korean Cellphone OEMs/ODMs219
6.1 BELLWAVE219
6.2 INNOSTREAM	221
6.3 Mirae communication	222
6.4 Pantech&Curitel	223
Chapter Seven: world famous cellphone manufacturers and OEM/ODM/EMS suppliers 225
7.1 Flextronics225
7.2 SOLECTRON229
7.3 IDEO	232
7.4 LunarDesign	233
7.5 Pentagram	233
7.6 DesignExchange	234
7.7 OrcaDesign	234
7.8 Elektrobit Group Plc. Finland234
7.9 Federal Tech, India236
7.10 SAGEM, France236
7.11 Cellon	237
Chapter Eight: Suggestions 239
8.1 General suggestions on mainland cellphone design companies
8.1.1  Development Trend of domectic cellphone
8.1.2  Development Trend fo domestic cellphone design 
8.1.3  General suggestions on domestic cellphone design companies 
8.2 General suggestions on foreign cellphone design companies 

Index of Table and Diagrams
Diagram 1-1  Output and groth rate of China¡¯s mobile phone designers from 2007 to2009 12
Diagram1-2 Diagram of cellphone design industry 13
Diagram1 1-3 diagram of the change of net profit of cellphone design industry,
Diagram 2-1 Diagram of change in market share of cellphone components design and hardware 
platform design companies 17
Diagram 2-2 Average market coverage of major cellphone hardware 18
Table 2-3 Ranking of GSM cellphone chip manufacturers 18
Table 2-4 list of TD-SCDMA cellphone chip suppliers19
Table 2-5 ranking of CDMA cellphone chip suppliers19
Diagram 2-6 components of cellphone design platform 20
Diagram 2-7 diagram fo hign-end function supported by cellphone design platform20
Diagram 2-8 profile and application of cellphone design platform components 	21
Table 2-9 The composite of innovative cellphone design platform by Yifa, Jier, Feiskaer22
Table 2-10 Two major reasons of the reduction of market share of domestic cellphone
 manufacturers  23
Table 2-11 reasons for the level difference of domestic cellphone suppliers23
Table 2-12 9 index for cellphone design and applicaton, China Mainland24
Table 2-12 development history of major characteristics of cellphone market 25
Table 2-14 list of cellphone designers interested functions26
Table 2-15 Comparative study of current PC ecological chain and future ecological
 chain of cellphones 29
Diagram 2-16 Q403-Q404 Gaotong sales revenue and net profit 31
Diagram 2-17 the percentage of profit in Gaotong¡¯s Korean, American and Japaneses
 clients, 31
Diagram 2-18 percentage of key client of Gaotong32
Diagram 2-19 profit of Gaotong four major departments, 32
Table 2-20 revenue of TI 3G OMAP platform market 33
Table 2-21 master product and performance of TI OMAP2 33
Table 2-22 Functions and features of platform core of OMAP, TI34
Table 2-23 TIOMAP(AFM9)Cellphone design platform¡¯s features and performance 35
Table 2-24 TIOMAP Platform development tools 35
Diagram 2-25 Q303-Q304TI Gaotong sales revenue and net profit 36
Diagram 2-26 profit of TI four major departments,2004 36
Diagram 2-27 List of main clients of OMAP in China 36
Table 2-28 Freescale cellphone development platform and environment tools 37
Table 2-29 List of Freescale Innovative Convergence development platform clients 37
Table 2-30 Q303-Q304 Feiscaer sales revenue and net profit39
Table 2-31 list of partial clients of Ericsson 2.5G/3G cellphone platform 40
Table 2-32 list of part of EMP clients 41
Table 2-33 Q303-Q304 Ericsson sales revenue and net profit41
Diagram 2-34 Agere system communicatons, digital signal and application process unit core43
Table 2-35 ten largest clients of Gere system and their proportion in total revenue44
Diagram 2-36 sales revenye and net profit fo Gere system,, June44
Diagram 2-37 Profit of Gere four major departments,45
Diagram 2-38 Q303-Q304 Ericsson sales revenue and net profit47
Diagram 2-39 Profit of Philip¡¯s six major departments48
Table 2-40 structure and performance of Infineon cellphone design platform 	49
Diagram 2-41 development platfor of Infineon S-GOLD2 cellphone50
Diagram 2-42 Q303-Q304 Yingfeiling sales revenue and net profit50
Table 2-43 List of clients of Intel Xscale frame PDA process chips 53
Table 2-44 List of clients of Intel Xscale cellphone process chips53
Diagram 2-45 Q303-Q304 Yingfeiling sales revenue and net profit of each quarter 55
Diagram 2-46 Multimedia Process structure of ST Nomadik57
Diagram 2-47 Profit of EF Q3¡¯s all major departments58	
Table 2-48 Core client list of EF¡¯s semiconductor communications department 	58
Diagram 2-49 Percentage of ADI¡¯s each department¡¯s profit	60
Diagram 2-50 Quarterly Revenue and net profit fo Q403-404 ADI 	60
Diagram 2-51 Annual revenue and gross profit of Skyworks	61
Diagram 2-52 Q303-q304 wavecom quarterly revenue and gross profit	63
Diagram 2-53 Huawei technical Key investment and development area 	64
Table 2-54 some types of cellphones using SH-Mobile	65
Table 2-55 List of Broadcom WCDMA/EDGE/GPRS/GSM Chips	67
Diagram 2£­56 Broadcom GSM/GPRS/EDGE multimedia process unit	68
Diagram 2-57 Q303-Q304 Broadcom quarterly revenue and gross profit	68
Table 2-58  List of main functions of the development platform of Anyka AK3210 Process
 portable digital products 	69
Diagram 3-1 global market share of four largest operating systems in the world,	71
Diagram 3-2 list of main manufacturers of four operating systems of smart phones 	71
Table 3-3 OS Suppliers of four domestic smart phones and their representative products 	73
Diagram 3-4 Major shareholders and their share percentage of Symbian 	80
Table 3-5 List of corporates with Symbian OS certificate	80
Diagram 3-6 Symbina OS facilities and patent rate each  81
Table 3-7 Symbina OS authorization fees and the output of Symbina	81
Table 3-8 List of outstanding features of Symbina Operating system	81
Table 3-9 eco-chain of Symbian Operating system 	82
Table 3-10 List of Smart Phones with Symbian Operating System	82
Table 3-11 List of Platimum Partners of Symbian Operating system 	83
Table 3-12 List of ordinary members of Symbian Operating system 	84
Table -13 List of installation equipment, authorization fees and installation number 
of Window Mobile 	85
Table 3-14 List of chip manufacturers and marketers of Windows Mobile Operating system 	85
Table 3-15 List of salers of Windows Mobile Operating system 	85
Table 3-16 List of suppliers of Windows Mobile Operating System Equipment 	86
Table 3-17 Introduction of two novel types of Palm OS 	87
Table 3-18 List of cellphones co-produced by Nanjing Mobilesoft and cellphone manufacturers 	90
Table 3-19 List of products co-promoted by Nanjing Mobilesoft and Cellphone chip suppliers 	90
Table 3-20 List of products co-produced by Nanjing Mobilesoft and telecommunications operators 91
Table 3-21 List of cellphone hardware platform supported by Hopen OS and chip suppliers 	92
Table 3-22 Partners and cooperation products of Coretek cellphones 	93
Table 3-23 List of OS and tool package of Coretek	94
Table 3-24 List of typical clinets of Coretek	95
Diagram 3-25 Application solutions to Smartcomm eMotion OS 	97
Diagram 3-26 Struction of Smartcomm eMotion 	97
Diagram 3-27 Frame of solutions to KORETIDE Hexin OS 	99
Diagram 3-28 chart of the solution to 2.5G/3G cellphone based on ElaME OS by KORETIDE 100
Table 3-29 List of function of Kingmos OS by Shenzhen Micrologic 	101
Table 3-30 Shenzhen Yulong "This relaxation" smartphone operating system function and type
 List Published 	103
Table 3-31 Main products by Hanwang and their features 	106
Table 3-32 Main Partners of Hanwang 	107
Table 3-33 Main products by ZIYUAN and their features 	108
Table 3-34 Major clients of Ziyuan 	108
Table 3-35 Main products by Nanning Huoma and their features	109
Table 3-36 Main products by Tegic and their features	110
Table 3-37 List of Tegic main clients 111
Table 3-38 Main products by Guobi Tech and their features 	112
Table 3-39 Main Products By YINGCHUANG Tech and their features 	113
Table 3-40 Main products by Exldeas and their features 	113
Table 3-43 List of Openwave¡¯s major clients 	114
Table 3-44 Main Products by Ericsson Technology Ltd. and their features 	115
Table 3-45 Main clients of Ericsson Technology Co., Ltd. 	117
Table 3-46 Main products by Smarttrust and their features 	118
Table 3-47 List fo SmartTrust main clients 	119
Table 3-49 Main productsby UIQ, Swizerland, and their application 	119
Table 3-50 Main clients of UIQ, Swizerland 	120
Table 3-51 Main Products by EDI and their features 	120
Table 3-52 List of EDI main clients 	121
Table 3-53 Main products and their features by Zhitong PC 	122
Table 3-54 List of Zhitong PC clients 	122
Table 3-55 Main products by Smarttrust and their features	123
Table 3-56 Main products by Smarttrust and their features	124
Table 3-57 Main products by Smarttrust and their features	125
Table 3-58 List of Smarttrust main clients 	125
Table 3-59 Main products by Digital Red and their features	126
Table 3-60 List of main clients of Digital Red 	126
Table 3-61 List of part of the products by Xiamen Newrer	127
Table 3-62 List of part of the products by New Air 	127
Table 3£­63 List of clients of New Air 	128
Table 3£­64 Main products by iaSolution	128
Table 3£­65 Main clinets of iaSolution 	129
Table 3£­66 Main products by Gameloft 	129
Table 3£­67 Main products by Gameloft	130
Table 3£­68 List of main products by Gameloft 	131
Table 3£­69 Main products by Funinhand and their features	132
Table 3£­70 List of Main Products by Tianyu 	134
Table 3£­71 List of main clients of Tianyu	134
Table 3£­72 Main products by KORETIDE	135
Table 3£­73 Main produts by Redsoft Tech	135
Table 3£­74 Main products by Guangda and their features	136
Table 3£­75 List of main game products by PalmWonder 	137
Table 3£­76 Main products by Lan-tech and their features 	138
Table 3£­77 Main Clients of Lan-tech	138
Table 3£­78 Main products by Great Wall Software and their features	139
Diagram 4£­1 Market share of domestic cellphone design companies in Chinese cellphone 
design Market 	143
Diagram 4£­2 Market share fo domestic wireless module 	143
Table 4£­3 cooperation partners of Techfaith	144
Table 4£­4 List of main clients of Techfaith 	144
Table 4£­5 main cellphone design platforms adopted by Techfaith 	145
Table 4£­6 List of main clients and products of CEC wireless, 2006	146
Table 4£­7 List of Main products by Yulong Communications 	148
Table 4£­8 List of main Clients of Wanzhong 	148
Table 4£­9 List of main products by Wanzhong 	149
Table 4£­10 Main Clients and products models by Shanghai Yuhua	150
Table 4£­11 List of cellphone development orientation of Shanghai Yuhua 	151
Table 4£­12 Business scope of Ginwave 	152
Table 4£­13 List of main products by Ginwave 	152
Table 4£­14 List of cellphones by Shanghai Renyi 	153
Table 4£­15 List of main clients and products by Simcom 	154
Table 4£­16 List of main clients and products by Elitek 	156
Table 4£­17 List of main clients and products by Jiayang, Shanghai 	157
Table 4£­18 List of cellphone by Shenzhen Gionee	158
Table 4£­19 List of main clients and products by Unitom 	158
Table 4£­20 List of main clients and products by Jite	159
Table 4£­21 development Goals of Jite telecommunications Group	160
Table 4£­22 List of cellphones by Kewei 	161
Table 4£­23 List of cellphones by Longcheer Group 	162
Table 4£­24 List of Successful stories of Loncheer cellphone 162
Table 4£­25 List of cellphone series by Hengxintongxin 	163	
Table 4£­26 List of main clients and products by CEC Wireless 	165
Table 4£­27 List of main clients of Holley	166
Table 4£­28 List of main products of Holley 	166
Table 4£­29 List of main products of Huntel 	167
Table 4£­30 List of business scope of YUMENG 	167
Table 4£­31 List of Clients of JCT Mobile 	170
Table 4£­32 List of Main products by JCT Mobile 	170
Table 4£­33 List of main clients of Yixun Technology 	171
Table 4£­34 List of Main Products by Yixun Technology 	171
Table 4£­35 List of main products by Shanghai Zhangxun 	173
Table 4£­36 Main Partners of Shanghai Yiling 	175
Table 3£­37 display of Major projects by Yiling 	175
Table 4£­38 List of main clients of TOGO 	176
Table 4£­39 List of Main Clients of Shanghai Moma 	177
Table 4£­40 Display of main projects by Shanghai Moma 	177
Table 4£­41 List of main clients and products by Leodesign 	178
Table 4£­42 List of main Clients of Shanghai Leodesign 	180
Table 4£­43 List of main products by Shenzhen YIS 	180
Table 4£­44 List of Main clients by Chuangyu International 	181
Table 4£­45 List of Main Products by Chuangyu International 	181
Diagram 5£­1 Diagram of change in sales revenue and gross profit by Honghai,1998-2004,September185
Table 5£­2 List of main suppliers to Honghai 	187
Table 5£­3 List of production basises of Honghai in China Mainland	188
Diagram 5£­4 performance comparation between each department of BenQ, first quarter, 2006 to 
third quarter,	189
Diagram 5£­5 Monthy Revenue of BenQ Communications Department,January,2006,-September,2004 190
Diagram 5£­6 Percentage of output of major customers of Benq	191
Diagram 5£­7 OEM customers of Benq and relative machine types	191
Diagram 5£­8 Operation income, outputo of mobile phones and gross profit changes of Huaguan 	193
Diagram 5£­9 List of suppliers of Huaguan	193
Table 5£­10 Technology sources of wireless/mobilephone platform of Huaguan	194
Diagram 5£­11 OEM customers of Huaguan and relative machine types	194
Diagram 5£­12 Ratio of output of major customers of Huaguan 	195
Diagram 5£­13 Changes of energy production of Huaguan 	195
Diagram 5£­14 Production of mobile phones of Guangda 	197
Diagram 5£­15 OEM customers of Guangda and relative machine types	198
Diagram 5£­16 Ratio of output of major customers of Guangda 	199
Diagram 5£­17 OEM customers of Renbao and relative machine types	201
Diagram 5£­18 Ratio of output of major customers of Renbao201
Diagram 5£­19 Changes of operation income and gross profit of Honda 203
Table 5£­20 Distribution of parts and components of Honda mobile phones	203
Diagram 5£­21 Changes of operation income and gross profit of Huabao205
Diagram 5£­22 Changes of mobile phone output and sales prices of Huabao
Diagram 5£­23 Monthly operation income of Huabao	206
Diagram 5£­24 OEM customers of Huabao and relative machine types	206
Diagram 5£­25 Ratio of output of major customers of Huabao 207
Diagram 5£­26 Output of major customers of Huabao 207
Diagram 5£­27 Mobile phone output and percentage in total income of Guangbao 	209
Table 5£­28 OEM customers of Guangbao and relative machine types	210
Table 5£­29 OEM customers of Yinghuada and relative machine types	211
Diagram 5£­30 Changes of operation income and gross profit of Qiji 213
Diagram 5£­31 Changes of output and energy production of Zhuoli 216
Diagram 5£­32 Product structure of Zhuoli 	217
Table 5£­33 OEM customers of Zhuoli International and relative machine types	217
Table 5£­34 Raw materials and names of major suppliers of Zhuoli	217
Table 6£­1 Core business of Bellwave	219
Table 6£­2 Major mobilephone products of Bellwave recently	219
Table 6£­3 Major customers and shareholders of Bellwave	220
Table 6£­4 Core business of Innostream	221
Table 6£­5 Major mobilephone products of Innostream	221
Table 6£­6 Major customers of Innostream	222
Table 6£­7 Customers of EMS of telecom in the future	223
Diagram 7£­1 Flextronics International	225
Table 7£­2 Flextronics International	225
Table 7£­3 Flextronics International	227
Table 7£­4 Flextronics International	229
Diagram 7£­5 Changes of operation income and gross profit of Xudian 230
Diagram 7£­6 Ratio of local factories of Xudian	230
Table 7£­7 Production basis in mainland of Xudian	231
Table 7£­8 List of part of IDEO Clients 	232
Table 7£­9 List of Major Business Scope of Lunar Design 	233
Table 7£­10 List of part of Lunar Design Clients	233
Table 7£­11 List of Major Business Scope of Pentagram 	233
Table 7£­12 List of Main Clients of Pentagram 	233
Table 7£­13 List of Major Business Scope of DesignExchange 	234
Table 7£­14 List of Main Clients of DesignExchange 	234
Table 7£­15 List of Major Business Scope of Orcadesign 	234
Table 7£­16 Net sales and profit of Elektrobit Group in the first three quarters of 2004 235
Table 7£­17 List of Major Business Scope of Elektrobit 	235
Table 7£­18 List of Main Products By Elektrobit 	235
Table 7£­19 List of Part of Elektrobit¡¯s Clients 	235
Table 7£­20 List of major business scope of Fedtec	236
Table 7£­21 List of Sagem major business scope 	236
Table 7£­22 List of Main Products by Sagem 236
Table 7£­27 List of domestic clients of Sagem	237
Table 7£­28 List of Cellon Key Business scope 	237

Summary of the Cellphone Design Industry

Mobilephone design company is newly emerged in the phone industry chain. Its emergence is resulted from the reduced life cycle and the price war. Because of the rapid development cell phone application and of hardwares, the life cycle of cell phone is quickly shortened. Cell phones launched by the first half year may become obsolete in the second half year. And the fierce competition makes the price war to be main-stream. Manufacturers can only rely on the new type on cellphone to make profits. Each time the price cut has been accompanied by the introduction of new cellphones, if no new phone is available, manufacturers can only rely on ¡°advertisement bombardment¡±. But the latter way brings about less profit than the former one. As a result, manufacturers have developed a dependency upon new types of cellphones. However, a medium level R&D team of 50 members (most domestic manufacturers' R&D teams consist of less than 30 people) can only produce one new type of cellphone at most---the improvement of R & D teams is far lagged behind the pace of market demond.

Chinese cellphone market has a large capacity. It is out of question to consume 400 new-type cellphones(actually, 800 new types will appear on the market each year).in the year 2006, cellphone design companies can only produce 100 new-type cellphones. Therefore, the growth potential is great.

Domestic mobilephone design industry was initiated by the establishment of the first professional design firms dedicated to the cellphone design by CLP dragon in 1999. Before 2006, mobile phone design industry was monopolied by Korean and Taiwan enterprises. The year 2002 saw the largest registration number of cellphone design companies. But it was not until the latter half of 2006 that their products were approved and accepted by Chinese consumers. From 2004 on, domestic manufacturers began to play a leading role in the mainland design market. The number of Korean manufacturers has been greatly reduced, and only a small number of Taiwan ODM still has some market share. And the current design of the phone model profitable from the 2002 pandemic sweeping paradigm shifts to the part of the way.

Currently, China has about 30 to 50 cellphone design companies, among which and CLP are the largest. CLP has developed 22 types of cellphones and its sales record in 2006 hit 7 million. Other large cellphone designers are Zhongdian Aosheng, Shenzhen Wanzhong Communication, Shanghai Yuhua, Zhejiang Huali, Zhongxun Runtong, Shanghai Yumeng, Shenzhen Jingwei Tech and Shanghai Longqi. 50 types of cellphones were produced by them, with a sales record of 5 million.

Output and Growth Rate of Chinese cellphone design companies, 2006-2008

The Instructure of Cellphone Design Industry

In 2002, some domestic cellphone manufactures tried to directly purchase complete cellphone molecules to produce cellphones, and then add shells, etc. cellphone functions could not be modified or be modified only a little bit. In this way, cellphone manufacturers had little room to perform their innovation.

In 2006-2007, handset design companies yielded good results in Chinese cellphone market in June. As each of the large semiconductor mobile platform is not exactly the same, even with the same manufacturer, provide a platform for different models, so the functions are not exatly the same. Most of the semiconductor manufacturers provide reference design together with the provision of chips. Many cell phone design companies first purchase a foreign cell phone design, and then do some research and study and modify a little bit. The the gradual mastery of their technology, they do more and more changes. And ultimately, they can provide customer-friendly products.

Most of the current total solution providers have various function-design capacity (such as GPRS, camera function, large-capacity storage, etc.), but some of the demand for special functions (such as search, positioning, etc) can not be solved by all design companies. Also there are some technical and artistic bottlenecks to overcome concerning exterior design. And the production side is also a problem for many design companies.

The companies able to provide chain design services basically are only the few largest ones. These enterprises have the capability to launch its own brand of mobile phones, because they have mastered the whole process of handset design and production. If they can find the partners with strong marketing capabilities, they can produce mobile phone of their own brands.

Judging in the perspective of the structure of China 's major cellphone design companies, most of their technology comes from R&D teams of foreign cellphone manufacturers. Foreign invested companies take fairly large proportion in domestic design cellphone companies. For example, CLP, Tak Sun wireless and Jingwei technology are invested by Intel. With a relatively low marketing costs compared with their competitors (the main competitor are from Europe, the United States, Taiwan, and South Korea), their gross profit margin is much higher than that of mainland mobile phone manufacturers.

Mobile phone design companis furtherly extend upstream for phone software design companies, cell phone component design company, phone outlook design company and Production testing companies, including cell phone game software, MMI software, embedded software, Special application software such as J2ME and BREW. cell phone component design company includes mobile phone RF design. Some design companies only design MMI interface, such as Nanjing shift soft, and some only do exterior design, such as AXLE. There are even some other companies who only design embedded browser. Mobile phone design companies is responsible to integrate these resources together. A industry chain similar to PC software is emerging.

Chart of the Cellphone Design Industry Chain

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