Petrochemical
  Phone Storage Card
  Flavoring Industry
  Food Package Service
  Road Intelligent Traffic
  Medical Apparatuses
  Fruit Deep Processing
 
  Real Estate Industry
  Commuication Industry
  Two-layer Kettle
  Eduction & Publication
  Aluminum Nanoparticle
  Natural Gas
  Aquatic Products
  Commerce Industry
  Tourism of Beijing
  Agriculture
  Water Based Varnish
  Coal Activated Carbon
  Post and Telecom Industry
  Transceiver Equipment
  Ultraviolet Based Varnish
 
  Egg Products Processing
  Agriculture
  Beef & Cattle
  Organic Agriculture
  Mutton Sheep
  Water Product
  Eco-Agriculture
  Bean Milk Powder
  Deer Breeding&Processing
  Yoghurt Starter Market
 
  Post and Expres Post
  Track Shoe
  China Air Humi
  Soymilk Machine
  Headset Battery
  IPTV Operation Strategy
  Intelligent Mobile Phone
  Skin Medication Industry
  Educational Funds
  Fluorine Industry
  Mobile Phone Paint Industry
  Spirulina
  Detergent Products
  Luxury Dressing Products
  Crystal Market
  Massaging Product Industry
  Wool Blanket Industry
  Metal Sodium Market
  Salviae Miltiorrhizae Market
  VHF Wireless Telephone
  Airless Spraying Machine
  Barge Market
  Diesel Generators Market
  Mobile Phone Camera
  Color Matching & Blending
  Drinking Machine Industry
  Liquefied Natural Gas
  Silver Products Industry
  Cooperative Software
  Ice Machine Industry
  Grating Digital Display
  China's Mobilephone
  Chinese Cellphone Design
 

Investment and Analysis Report on Production Feasibility of China Detergent Products

Part one   Analysis on industrial survey 
Chapter one   Developing survey 	1
Section one   Definition and categories 	1
1, Definition	1
2, Categories 	1 
3, Components and mechanism 	2
Section two   Analysis on developing features 	5
1, Higher concentration 	5
2, Low per capita consumption level and great market potential 	6
3, Change of enterprises¨ strategy is following the market demand 	6
4, Short of effective integration in marketing strategy 	7
5, Diversified management became the trend	7
Chapter two   Analysis on developing environment 	9
Section one   Macro-political environment 9
1, Phosphorless detergent has great market potential for environmental protection 	9
2, Impersonal analysis on present eutrophication of water in China     	9
3, Effect of new standards 	13
Section two   Analysis on economic environment 	15
1, The production material will keep in high price in the second half of this year 	15
2	Effect of intense energy supply and material increase  16
Section three   Social environment 16
1, Dualized market structure is changing in cities and towns  16
2, Increase in market entrance barrier 17
3, Great potential in demand 	17
Section four   Technical environment 18
Section five   Analysis on upstream and downstream industries 	19
1, Surfactant 	19
2, Alkyl benzene 21
3, Acrylic acid 22
4, Detergent builder 	24
Part two   Analysis on market development 
Chapter three   Developing survey of China detergent market  	27
Section one   Developing history 	27
Section two   Overall development 	33
Section three   Existing problems	35
1, In cost 	35
2, In components 37
3, In phosphor limitation 	38
4, In quality 	45
5, In packaging 	46
Chapter Four   Economic development of China detergent market	48
Section one   Key economic index	48
1, Key regional indexes in 2005 	48
2, Key regional indexes in 2006	75
Section two   Regions and products 	104
Section three   Sales characteristics	118
Section four   Analysis on import and export 	119
Part three   Analysis on competition structure 
Chapter five   Market competition 	121
1, Threat and opportunities of enterers 	121
2, Counterbalance in competition between brands at home and abroad 	121
3, Fast growth of local brands 	122
4, Expanding of overseas brands 	123
5, The application of ozone scrubbing technology 	123
Chapter Six   Analysis on substitutes 	125
Section one   Substitutes competition of detergent and laundry detergent sheet 	125
Section two   Substitutes competition of detergent and liquid laundry detergents 126
1, Competition survey 	126
2, Analysis on advantages 	127
3, Developing trend 	128
Section three   Competition between detergents-using and detergentless using washing machine 130
1, Competition survey	130
2, Main types of washing machines 	130
3, Challenge proposing 	132
4, Detergentless using washing machine is not mature   	133
Chapter seven   Key enterprises	135
Section one   Guangzhou Lonkey Company 	135
1, Company survey 	135
2, Operation of company 	136
3, Development 	137
Section two   Shanghai Whitecat Group	138
1, Company survey	138
2, Development 	140
3, Operation 	141
4, In-depth marketing 	142
Section three   P & G Guangzhou 146
1, Company survey	146
2, Analysis on company¨s competition strategy 	148
3, Developing trend 	154
Section four   Nafine Group 	160
1, Company¨s survey 	160
2, Operation 	161
3, Developing trend 	162
Section five   Unilever Company 	165
1, Company¨s survey 	165
2, Competition strategy 167
Section six   Nice Group 	169
1, Company¨s survey  169
2, Competition strategy	170
Section seven   Liby Company 	174
1, Company¨s survey	174
2, Competition strategy 176
Section eight   Transfar Group 	176
1, Company¨s survey 	176
2, Competition strategy 	177
Section nine 	 Aoqili Group 178
Section ten  	Hengal Detergent Company 179
Section eleven   Gige Company 	180
Section twelve   Quanli Group 	181
Part four   Analysis on consumers and marketing 
Chapter eight   Analysis on consumers¨ behavior 183
Section one   Consumption 	183

1, Habit consumption 	183
2, Regional difference in brands consumption	183
3, Related to the age 	184
4, Effect of efficacy and price on consumption 	184
5, Analysis on demand in key functions 	184
6, Consumers¨ favorite promotions 185
Section two   The most common brands list	185
Section three   Consumers¨ preference in four cities 	186
Chapter nine   Marketing strategy 	188
Section one   Marketing strategy 	188
1, Price 	188
2, Pay-back strategy 189
3, Online promotion 191
4, Rebate   193
5, Spreading 	195
6, Development 	196
7, Service 	199
Section two   Marketing cases 	201
1, Development 	201
2, Challenge of detergent 	203
Section three   Failed cases of joint capital brands 	205
1, Background 	206
2, Process 	208
3, Rethought 	209
4, Future 	210
Part five   Brand and developing strategy 
Chapter ten   Analysis on market brands 	213
Section one   Analysis on industrial brands in 2006 	213
Section two   Competition features	213
Section three   Leading brands 	215
1, Competition depth 	216
2, Key measures 	217
Section four   Key brands 	218
Section five   Brands development	251
1, Development of brands 	251
2, Increase in brands¨ value 	259
Chapter eleven   Analysis and forecast on developing trend of detergents 	265
Section one   Developing trend	265
Section two   Strategic development 	266
1, Competition and integration will be main stream	266
2, Innovation will be the main force for enterprises¨ development 	267
3, Information study is the basis of competitivity improving 	268
4, Unique management strategy will be the key of success in competition 	269
Section three Competition trend 	270
1, Foreign capital will be main trend 	270
2, Local operation is being better 	270
3, Overseas companies focus on high-end products	271
4, Diversified development 	271
5, Technology-oriented and resource sharing 	271
6, Mode of competition and integration 	271
Section four   Market development forecastin2007 	272
1, The quality problems of phosphorless detergents have become the focus 272
2, Subdivision satisfy personalized demand 	273
3, Soap detergents is being popular 273
4, The future is not clear 	278
Chapter twelve   Developing strategy and suggestion of detergent market 	280
	Section one   Crises 280
1, The real competition is not started 	280
2, High-end market is developing not very well	280
3, The diversification is still under development 	280
4, Rampancy of pirate products 	281
5, Effect of price 	281
6, The pressure from foreign capital companies	282
7, Integration and marketing are not strong enough 	282
8, Brand restriction strategy of foreign capital companies 283
Section two   Developing strategy of china local detergent companies 	285
1, To avoid vicious competition with strategic concept 	285
2, Suggestion on management of	large-sized enterprises 290
Section three   Suggestion on management of medium and small-sized enterprises 	293
1, Competition strategy 	293
2, The revelation from Tide phenomenon 	297
Copyright©2004-2012 Asia Consulting Alliance All Rights Reserved
井猖嗤 巖男JW 
奨ICPC050764