Petrochemical
  Phone Storage Card
  Flavoring Industry
  Food Package Service
  Road Intelligent Traffic
  Medical Apparatuses
  Fruit Deep Processing
 
  Real Estate Industry
  Commuication Industry
  Two-layer Kettle
  Eduction & Publication
  Aluminum Nanoparticle
  Natural Gas
  Aquatic Products
  Commerce Industry
  Tourism of Beijing
  Agriculture
  Water Based Varnish
  Coal Activated Carbon
  Post and Telecom Industry
  Transceiver Equipment
  Ultraviolet Based Varnish
 
  Egg Products Processing
  Agriculture
  Beef & Cattle
  Organic Agriculture
  Mutton Sheep
  Water Product
  Eco-Agriculture
  Bean Milk Powder
  Deer Breeding&Processing
  Yoghurt Starter Market
 
  Post and Expres Post
  Track Shoe
  China Air Humi
  Soymilk Machine
  Headset Battery
  IPTV Operation Strategy
  Intelligent Mobile Phone
  Skin Medication Industry
  Educational Funds
  Fluorine Industry
  Mobile Phone Paint Industry
  Spirulina
  Detergent Products
  Luxury Dressing Products
  Crystal Market
  Massaging Product Industry
  Wool Blanket Industry
  Metal Sodium Market
  Salviae Miltiorrhizae Market
  VHF Wireless Telephone
  Airless Spraying Machine
  Barge Market
  Diesel Generators Market
  Mobile Phone Camera
  Color Matching & Blending
  Drinking Machine Industry
  Liquefied Natural Gas
  Silver Products Industry
  Cooperative Software
  Ice Machine Industry
  Grating Digital Display
  China's Mobilephone
  Chinese Cellphone Design
 

Analysis Report on China¨s IPTV Operation Strategy

Table of content
1.	General introduction	10
1.1.	Research background	10
1.2.	Research content	11
1.3.	Research methodology	
2.	IPTV business definition	
2.1.	IPTV definition	
2.2.	IPTV technology	
2.2.1. User-terminal access technology	
2.2.1.1.	DSL	
2.2.1.2.	Broadband access technology
2.2.1.3.	FTTH	
2.2.1.4.	HFC	
2.2.2.	Compessing, coding and decodeing technology
2.2.2.1.	MPEG2	
2.2.2.2.	MPEG4	
2.2.2.3.	H.264	
2.2.2.4.	AVS	
2.2.2.5.	VC-1	
2.2.3.	Content distribution technology	
2.2.3.1.	CDN	
2.2.4.	Content operation technology	
2.2.4.1.	DRM technology	
2.2.4.2.	Digital video watermarking technology	
2.2.4.3.	Operation management technology	
3.	Development of global IPTV market	
3.1.	Analysis on market scale and trend
3.2.	Status quo and trend in major regions
3.2.1. Analysis on status quo and trend in Europe
3.2.1.1.	UK 
3.2.1.2.	France
3.2.1.3.	Italy
3.2.1.4.	Other cities in Europe
3.2.2. Analysis on status quo and trend in North America
3.2.2.1.	Canada
3.2.2.2.	USA
3.2.3.Analysis on status quo and trend in Asia-Paciffic
3.2.3.1.	Japan
3.2.3.2.	Hong Kong
3.2.3.3.	Taiwan 
3.2.3.4.	South Korea
3.2.3.5.	Singapore
4.	 Analysis on strategies of major IPTV suppliers in the world 
4.1.		British VIDEONETWORKS
4.1.1.	Access technology 	
4.1.2.	Service content	
4.1.3.	Mode of business promotion	
4.1.4.	Charging strategy and payment mode	
4.1.5.	Customer scale	
4.1.6.	Profiting mode	
4.2.	BRITISH TELECOM	
4.2.1.	Access technology	
4.2.2.	Service content	
4.2.3.	Mode of business promotion
4.2.4.	Charging strategy and payment mode		
4.2.5.	Customer scale
4.2.6.	Profiting mode
4.3.	KINGSTON COMMUNICATIONS	
4.3.1.	Access technology	
4.3.2.	Service content	
4.3.3.	Mode of business promotion
4.3.4.	Charging strategy and payment mode	
4.3.5.	Customer scale
4.3.6.	Profiting mode
4.4.	Hong Kong Telecom 
4.4.1.	Access technology
4.4.2.	Service content	
4.4.3.	Mode of business promotion
4.4.4.	Charging strategy and payment mode	
4.4.5.	Customer scale
4.4.6.	Profiting mode
4.5.	American QWEST
4.5.1.	Access technology
4.5.2.	Service content	
4.5.3.	Mode of business promotion
4.5.4.	Charging strategy and payment mode	
4.5.5.	Customer scale
4.5.6.	Profiting mode
4.6.	American RTC
4.6.1.	Access technology
4.6.2.	Service content	
4.6.3.	Mode of business promotion
4.6.4.	Charging strategy and payment mode	
4.6.5.	Customer scale
4.6.6.	Profiting mode
4.7.	Italian FASTWEB
4.7.1.	Access technology
4.7.2.	Service content	
4.7.3.	Mode of business promotion
4.7.4.	Charging strategy and payment mode	
4.7.5.	Customer scale
4.7.6.	Profiting mode
4.8.	Swiss BLUEWIN
4.8.1.	Access technology
4.8.2.	Service content	
4.8.3.	Mode of business promotion
4.8.4.	Charging strategy and payment mode	
4.8.5.	Customer scale
4.8.6.	Profiting mode
4.9.	YAHOO!BB	
4.9.1.	Access technology
4.9.2.	Service content	
4.9.3.	Mode of business promotion
4.9.4.	Charging strategy and payment mode	
4.9.5.	Customer scale
4.9.6.	Profiting mode
4.10.	Chunghwa Telecom
4.10.1.	Access technology
4.10.2.	Service content	
4.10.3.	Mode of business promotion
4.10.4.	Charging strategy and payment mode	
4.10.5.	Customer scale
4.10.6.	Profiting mode
4.11. Canadian MTS
4.11.1.	Access technology
4.11.2.	Service content	
4.11.3.	Mode of business promotion
4.11.4.	Charging strategy and payment mode	
4.11.5.	Customer scale
4.11.6.	Profiting mode
4.12. French Telecom
4.12.1.	Access technology
4.12.2.	Service content	
4.12.3.	Mode of business promotion
4.12.4.	Charging strategy and payment mode	
4.12.5.	Customer scale
4.12.6.	Profiting mode
4.13.	Comparative analysis on operation strategies of major IPTV suppliers in the world
4.13.1.	Comparative analysis on access technology	
4.13.2.	Comparative analysis on service content
4.13.3.	Comparative analysis on business promotion modes	
4.13.4.	Comparative analysis on charging strategy
4.13.5.	Comparative analysis on customer scale
5.	Analysis on development of China¨s IPTV market	
5.1.	Analysis on developing environment
5.1.1.		Policy environment
5.1.2.		Technology environment
5.2.	Analysis on status quo and trend of China¨s IPTV business
6.	Comparative analysis on industrial chain of China¨s IPTV
6.1.		Comparative analysis on telecom enterprises
6.2.		Comparative analysis on major technology suppliers
6.2.1.		Huawei
6.2.2.		ZTE
6.2.3.		UTStarcom
6.3.		Comparative analysis on major platform suppliers
6.3.1.		HP
6.3.2.		Transvideo
6.3.3.		Jintong Net
6.3.4.		Huaxia Interactive
6.3.5.		Sihua Tech
6.3.6.		Broad Vision
6.4.		Comparative analysis on major terminal suppliers
6.4.1.	Motorola	
6.4.2.	Scientific Atlanta	
6.4.3.	Pace	
6.4.4.	Philips	
6.4.5.		Changhong
6.4.6.		Skyworth
6.4.7.		Coship
6.4.8.		Digital Video Networks
6.5.		Comparative analysis on major content suppliers
6.5.1.	Shenda
6.5.2.	Elight Media
6.5.3.	TOM	
7.	Comparative analysis on competition strategies of China¨s IPTV operators
7.1.		Anlaysis on IPTV strategies of telecom suppliers
7.1.1.		China Telecom
7.1.2.		China Netcom
7.2.		Analysis on IPTV strategies of radio and TV enterprises
7.2.1.		CTV Network Co.
7.2.2.		Shanghai Wenguang Media
7.3.		Analysis on competition structure and trend of IPTV suppliers in China
8.		Analysis on driving forces of China¨s IPTV market
8.1.		Broadband subscribers
8.2.		Access technology and video standard
8.3.		Operation modes
8.4.		Broadband content
9.		Analysis on restraints of IPTV market
9.1.		Liscence policy 
9.2.		Shortage in applicable content
9.3.		Competition structure of industrial chain
9.4.		Access broadband 
10.		Conclusion and suggestion
10.1.	Suggestion on policy on policy 
10.2.	Suggestion on policy on telecom and radio & TV suppliers
10.3.	Suggestion on policy on equipment suppliers
 
Cataloge of Tables
Table 1. IPTV business provided by major telecom enterprises in the world 
Table 2. Comparison of charging strategies of major telecom enterprises in the world
Table 3. Comparison of subscribers of major telecom enterprises in the world
Table 4. Services provided by IPTV10
Table 5. Major business mode of IPTV 10
Table 6. Major functions and indexes of key technologies of subsidiary system of IPTV
Table 7. Major functions and roles of subsidiary systems of IPTV 
Table 8. Market entrance of major IPTV service suppliers in Europe
Table 9. Anlaysis on status quo and trend of IPTV market in UK
Table 10. Anlaysis on status quo and trend of IPTV market in France
Table 11.Anlaysis on status quo and trend of IPTV market in Italy
Table 12. Anlaysis on status quo of IPTV market in some cities in Eurupe
Table 13. Market entrance of major IPTV service suppliers in North America
Table 14. Anlaysis on status quo and trend of IPTV market in Canada
Table 15. Two kinds of enterprises providing IPTV service in America
Table 16. Market entrance of major IPTV service suppliers in Asia
Table 17. Anlaysis on status quo and trend of IPTV market in Japan
Table 18. Anlaysis on status quo and trend of IPTV market in Hong Kong
Table 19. Anlaysis on status quo and trend of IPTV market in Taiwan 
Table 20. Types of IPTV service provided by VIDEO NETWORKS
Table 21. Contracted content cooperation partners of VIDEO NETWORKS
Table 22. Six types of IPTV packages provided by VIDEONETWORKS HOMECHOICE
Table 23. IPTV services provided by British Telecom
Table 24. Three types of SKY TV services by British Telecom
Table 25. Tariff for new subscribers of SKY TV of British Telecom
Table 26. Standard installation fee for new subscibers of SKY TV of British Telecom
Table 27. IPTV services provided by KINGSTON
Table 28. Anlaysis on tariff strategy of broadband TV service of Hong Kong Telecom NOW
Table 29. Tariff of RTC NEXTV
Table 30. IPTV services provided by FASTWEB VOD
Table 31. Introduction of BLUEWIN TV 300 service
Table 32. IPTV services provided by Chunghwa Telecom MOD
Table 33. Features of MOD of Chunghwa Telecom
Table 34. Content of MTS TV service
Table 35. Packages of MTS TV
Table 36. Tariff strategy and payment mode of French Telecom
Table 37. IPTV services provided by major telecom enterprises in the world
Table 38. Comparison of tariff strategies of major telecom enterprises in the world 
Table 39. Comparison of subscribers of major telecom enterprises in the world
Table 40. Difficulties of commercialization of China IPTV
Tabel 41. Motives of concentration on IPTV services
Table 42. Services provided by Huaxia Interactive
Table 43. Products and plan of Broad Vision
Table 44. Major partners of IPTV of Motorola 
Table 45. Three codes that suits broadband network environment
Table 46. Existing problems in the operation mode of China¨s IPTV 
Table 47. Service enjoyed by portal websites based on broadband
Table 48. Policy control trend of IPTV
Table 49. Developing trend of IPTV control
Table 50. Suggesions on IPTV services strategies of telecom enterprises
 
Category of charts
Chart 1. Gathering methodology of data/information needed
Chart 2. Analysis methodology of data/information needed
Chart 3. Time table of the entrance into operation market of major IPTV enterprises in the world
Chart 4. IPTV serviced provided by global telecom enterprises in 2004
Chart 5. Growth trend of global IPTV subscribers from 2004 to 2008
Chart 6. Prediction of market share of global IPTV in 2008
Chart 7. Growth rate of market income of global IPTV from 2004 to 2008 (unit: 100 million USD)
Chart 8. Growth trend of IPTV subscribers in Europe from 2004 to 2008
Chart 9. Growth trend of IPTV subscribers in North America
Chart 10. Changes in the number of IPTV subscribers of Canadian telecom enterprises
 from 2004 to 2006	
Chart 11. Distribution of national TV subscribers in the US in 2009
Chart 12. Growth trend of IPTV subscribers in Asia from 2004 to 2008
Chart 13. IPTV market share in Asia in 2004
Chart 14. Changes in subscirbers of VIDEO NETWORKS from 2001 to 2005
Chart 15. System structure of Chunghwa Telecom MOD
Chart 16. Prediction of subscriber growth of China¨s IPTV from 2004 to 2008
Chart 17. Industrial chain of IPTV service
Chart 18. Topological diagram of ZTE IPTV
Chart 19. Service system of UTStarcom MVISION
Chart 20. UT Starcom MVSION system components
Chart 21. Service system of UTStarcom MVISION
Chart 21. Solution system structure of Transvideo
Chart 23. System structure of TIMESTREAM-NTV
Chart 24. Growth trend of subscribers of China¨s broadband network from 2004 to 2009
Chart 25. Prediction of division of policy supervising departments of IPTV
Chart 26. Analysis on trend of supervising scope of IPTV supervising departments

•  General introduction

•  Research background

From the annual report of telecom companies in every country, because of the relative satiation of traditional vocal business, the network flow of digital service begins to exceed traditional vocal service. But the price keeps declining and the income grows slowly. Telecom enterprises are seeking new profiting points and IPTV is the choice. The service package including video by telecom enterprises can increase the income and at the same time raise customer loyalty, and retain customers and change the situation of declining income.

IPTV service expands the terminals of telecom service and the service scope supported by TV terminals. It covers a wide range of services.

IPTV can provide many types of services such as TV service, communication service and all types of appreciation service. For example,

Table 1. Services provided by IPTV

TV service

TV related services, such as radio TV, requested TV, PVR, etc.

Communication Service

Vocal service, on-time communication and TV short text based on IP.

Appreciation service

TV shopping, interactive ads and online games.

Major services include:

Table 2. Major service modes of IPTV

Multicast service

Including BTV, NVOD. The service is conducted through multicast.
If the city net can support multicast, the service can be conducted on the basis on the city net which has higher QoS guarantee.

Requested program service

It refers to VoD service. With the increase in the number of subscribers, the comsuption of broadband also increases. Services conducted on the basis of current city net will face infinite demand for capacity expansion. So professional CND transferring VoD content is preferred to protect the business expansion and QoS.

Video telephone service

Subscribers can carry out video telephone througn TV terminal with faraway friends and relatives by way of broadband.

Besides, IPTV can also provide games, distance education and online shopping to make the work and life of subscribers more convenient.

Viewed from the world, network merging represented by internet, communication net and cable TV network is accelerating and forming a greater industry. This will enable cable TV enterprises and communication enterprises to provide new generation of TV service, IPTV!

According to statistics, there are over 0.3 billion TV sets in China , more than 0.27 billion telephone lines and 36.3 million domestic PC.

•  Research content

Analysis on IPTV operation strategy is as followings:

IPTV service develops rapidly and also brings vast profit to suppliers. The successful elements include: establishment of own brands, rich programs, reasonable tariff strategy and long-term and stable industrial chain to achieve win-win solution; to provide packages including video services to increase customers' loyalty. So we analyzed the status quo and trend of global IPTV market, and on this basis analyzed the operation strategies of major IPTV suppliers in the world to provide suggestions to China 's IPTV suppliers.

  • Analysis on status quo and trend of global IPTV
  • Operation strategies of major IPTV suppliers in the world
    • Access technology
    • Service content
    • Mode of service promotion
    • Tariff strategy and payment mode
    • Subscriber scale
    • Profiting mode
  • Analysis on developing environment of China 's IPTV
  • Research on status quo and trend of China 's IPTV
  • Operation strategies of China 's IPTV suppliers
  • Analysis on driving and impeding forces to China 's IPTV

In this research, we analyzed the status quo and trend of global IPTV market, and on this basis analyzed the operation strategies of major IPTV suppliers in the world to provide suggestions to China 's IPTV suppliers.

  1. BRISISH VIDEONETWORKS
  2. BRITISH TELECOM
  3. KINGSTON COMMUNICATIONS
  4. Hong Kong Telecom PCCW
  5. American QWEST
  6. American RTC
  7. Italy FASTWEB
  8. Swiss BLUEWIN
  9. YAHOO!BB
  10. Chunghwa Telecom
  11. Canadian MTS
  12. French Telecom

Meanwhile, research on enterprises in China 's IPTV industrial chain

  • China Telecom
  • China Netcome
  • CTV Media
  • SMG
  • TOM
  • SINA
  • SHENDA
  • China Radio
  • Asia Satalite TV
  • Huawei
  • ZTE
  • UT Starcom
  • HP
  • Microsoft
  • Transvideo
  • Jintong Net
  • Huaxia Interactive
  • Onewave Tech
  • Broad Vision
  • Motorola
  • Scientific Atlanta
  • Pace
  • Philips
  • Changhong
  • Skyworth
  • Coship
  • DVN
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井猖嗤 巖男JW 
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