Petrochemical
  Phone Storage Card
  Flavoring Industry
  Food Package Service
  Road Intelligent Traffic
  Medical Apparatuses
  Fruit Deep Processing
 
  Real Estate Industry
  Commuication Industry
  Two-layer Kettle
  Eduction & Publication
  Aluminum Nanoparticle
  Natural Gas
  Aquatic Products
  Commerce Industry
  Tourism of Beijing
  Agriculture
  Water Based Varnish
  Coal Activated Carbon
  Post and Telecom Industry
  Transceiver Equipment
  Ultraviolet Based Varnish
 
  Egg Products Processing
  Agriculture
  Beef & Cattle
  Organic Agriculture
  Mutton Sheep
  Water Product
  Eco-Agriculture
  Bean Milk Powder
  Deer Breeding&Processing
  Yoghurt Starter Market
 
  Post and Expres Post
  Track Shoe
  China Air Humi
  Soymilk Machine
  Headset Battery
  IPTV Operation Strategy
  Intelligent Mobile Phone
  Skin Medication Industry
  Educational Funds
  Fluorine Industry
  Mobile Phone Paint Industry
  Spirulina
  Detergent Products
  Luxury Dressing Products
  Crystal Market
  Massaging Product Industry
  Wool Blanket Industry
  Metal Sodium Market
  Salviae Miltiorrhizae Market
  VHF Wireless Telephone
  Airless Spraying Machine
  Barge Market
  Diesel Generators Market
  Mobile Phone Camera
  Color Matching & Blending
  Drinking Machine Industry
  Liquefied Natural Gas
  Silver Products Industry
  Cooperative Software
  Ice Machine Industry
  Grating Digital Display
  China's Mobilephone
  Chinese Cellphone Design
 

Research Report on Oversea Exploration of
China¨s Mobilephone Enterprises

Chapter One. Status Quo of Global Mobilephone Market	16
1.1  Features of development	16
1.1.1 Obvious vertical labor division of the industrial chain	16
1.1.1.1 America dominates the mobilephone chip manufacturing field	17
1.1.1.2 Symbian, Microsoft and OS still hold tight the core software of mobilephone	17
1.1.1.3 Korean and Janpanese mobilephones emerge by application content and designs	19
1.1.1.4 China¨s mobilephone is at the lower end of the industrial chain and in the downstream
1.1.2 Insufficient output and growth power of global mobilephone and severe market competition
1.1.3 High growth rate of mobilephone market of SE Asia, Latin America and East Europe	21
1.1.4 Photo mobilephones and 3G mobilephones become the pillar of market 	22
1.1.5 Global mobilephones!Made in China and Korea	25
1.2. Analysis and prospect of global supply and demand	27
1.2.1 Rapid growth in supply capacity and shortage in parts supply	27
1.2.2 Diversified demand structure	28
1.3 Analysis on competition structure and prospect	29
1.3.1 China, Japan and Korea bring shock to the global market	29
1.3.2 Nokia remains the advantageous position	30
1.3.3 Most severe competition between Siemens , LG and Sony Erricson	30
1.3.4 Second line enterprises go bankrupt or rise	31
Chatper Two. Status Quo of China¨s Mobilephone Market	33
2.1 Features of development	33
2.1.1 Rapid expansion of industry scale and concentration	33
2.1.2 Sharp decline of profiting rate	34
2.1.3 Intelligent and photo mobilephones emerge	35
2.1.4 Strengthening of dealers 	36
2.1.5 Diversified sales mode	36
2.2 Analysis and prospect of supply and demand structure	36
2.2.1 Increase in energy production tightens China¨s supply chain	36
2.2.2 Shortage in core technology of high-end mobilephones of domestic brands and shortage 
in high-end supply capacity	37
2.2.3 Shortage in incentive elements and the first saturation will occur	38
2.3 Analysis and prospect of competition structure	39
2.3.1 Fight back of international enterprises	41
2.3.1.1 Strategic adjustment	41
2.3.1.2 Price fightback	41
2.3.1.3 Channel fightback	42
2.3.2 Decline in market shares of domestic brands due to shortage in parts	42
2.3.3 New standard of approval will change the competition structure of China	43
2.4 Analysis on import and export of mainland China	43
2.4.1 Analysis on features of export	44
2.4.1.1 Diversified trend in export market	44
2.4.1.2 Joint ventures remain the major part of export	44
2.4.1.3 Export trade focuses on import processing	45
2.4.1.4 Increased ratio of high-end mobilephone export	45
2.4.1.5 The biggest obstacle is patent fee.	45
2.4.1.6 Cost advantage no more	45
2.4.1.7 Major target export regions 45
2.4.2 Features of import and export	46
2.5 Analysis on background of oversea market exploration	46
2.5.1 Imbalance of supply and demand, increase in stock and white heat of market competition 47
2.5.2 Low recognition of domestic brands by domestic users	47
2.5.3 Rise of export rebate rate47
2.5.4 Warming in global telecom market and vast demand in emerging markets	47
2.5.5 Mobilephone consumption of Europe and America enters vital era	47
Chapter Three. Analysis on Case of Oversea Market Exploration	48
3.1 Analysis on exploration strategies of world top mobilephone enterprises	48
3.1.1 Nokia	48
Analysis on Nokia-India exploration strategy	49
Analysis on Nokia-Russia exploration strategy	49
3.1.2 Motorola	50
Analysis on Moto-India exploration strategy	51
Analysis on Moto-Russia exploration strategy	52
Analysis on Moto-Japan exploration strategy	52
3.1.3 Samsung	53
Analysis on Samsung-America exploration strategy	56
Analysis on Samsung-India exploration strategy	56
Analysis on Samsung-Russia exploration strategy	57
3.2 Anlaysis on cases of Korean major mobilephone enterprises entrance into global market	58
3.2.1 LG	59
Analysis on LG-India exploration strategy	61
Analysis on LG-North America exploration strategy	62
Analysis on LG-Brazil exploration strategy	63
3.2.2SK Telecom	63
3.2.3 Pantech & Curitell and Pantech	63
3.5 Anlaysis on cases of Janpanese major mobilephone enterprises entrance into global market
3.5.1 NEC	64
3.5.2 Panasonic	66
3.5.3 Globalization strategy of other mobilephone enterprises in Japan	66
3.5.4 Research on oversea markring strategy of Japanese mobilephone enterprises	67
3.5.4.1 Appropriate prices 67
3.5.4.2 Precise in the location of entrance point	67
3.6 Anlaysis on cases of China¨s major mobilephone enterprises entrance into global market 68
3.6.1 Bird`	68
Analysis on Bird-India exploration strategy	71
Analysis on Bird-Europe exploration strategy	72
3.6.2 TCL	72
Analysis on TCL-Russia exploration strategy	77
Analysis on TCL-India exploration strategy	78
Analysis on TCL-Viet Nam exploration strategy	78
Analysis on TCL-Other countries in SE Asia exploration strategy	80
3.6.3 Soutech	80
3.6.4 Amoi	82
Analysis on Amoi-America, Middle East exploration strategy	85
Analysis on Amoi-SE Asia exploration strategy	85
3.6.5 Kejian	86
Analysis on Kejian-India exploration strategy	88
3.6.6 Potevio	88
3.6.7 Gionee	91
3.6.8 Huawei	91
Analysis on Huawei-Russia exploration strategy	91
Analysis on Huawai-Thailand exploration strategy	91
3.6.9 ZTE	91
Analysis on ZTE-Russia exploration strategy	91
Analysis on successful cases of ZTE-oversea market exploration 91
3.6. Anlaysis on cases of China¨s other mobilephone enterprises entrance into global market 91
Haier 	91
Panada	91
Konka	91
3.7 Analysis on advantages and disadvantages of mobilephone enterprises in China to enter
 oversea market	91
3.7.1 Analysis on advantages of mobilephone enterprises in China to enter oversea market	91
3.7.1.1 Capital gathering effect of domestic mobilephones	91
3.7.1.2 Narrowing gap between domestic enterprises and international brands	91
3.7.1.3 Rise in export rebate rate	91
3.7.1.4 Lower transportation cost than oversea brands	91
3.7.2 Analysis on disadvantages of mobilephone enterprises in China to enter oversea market	91
3.7.2.1 RMB appreciation	91
3.7.2.2 Charge of mobilephone patent fee	91
3.7.2.3 Anti-dumping problem	91
3.7.2.4 Increase in restrictriction	91
3.7.2.5 Lacking in core technology and weak in developing capacity	91
3.7.2.6 Low content of domestic brands and major in the form of OEM	91
3.7.2.7 No more cost advantage	91
3.7.2.8 Lacking in upstream industries and controlled by others in parts	91
3.7.2.9 Big difference in product structure with international brands	91
Chapter Four. Analysis on Oversea Mobilepohne Market Exploration	91
4.1 Analysis on exploration in South Asia	91
4.1.1 General introduction	91
4.1.2 India 91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.1.3 Thailand	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.1.4 Singapore	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.1.5 Indonesia	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.1.6 Viet Nam	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.2 Analysis on exploration in Middle Asia	91
4.3 Analysis on exploration in East Europe	91
4.3.1 Russia	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.3.2 Belorussia	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.3.3 Ukraine	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.4 Analysis on exploration in West Europe	91
4.4.1 General introduction of mobilephone market in West Europe	91
4.4.2 UK	91
4.4.3 France	91
4.4.4 Germany	91
4.4.5 Holland	91
4.4.6 Spain	91
4.4.7 Italy	91
4.4.8 Greece	91
4.4.9 Switzerland	91
4.5 Analysis on exploration in Middleeast	91
4.5.1 Saudi Arabia	91
4.5.2 UAE	91
4.5.3 Iran	91
4.6 Analysis on exploration in Africa	91
4.6.1 General introduction of mobilephone market in Africa	91
4.6.2 South Africa	91
4.6.3 Egypt	91
4.6.4 Cameroon	91
4.6.5 Togo	91
4.6.6 Kennya	91
4.6.7 Uganda	91
4.6.8 Nigeria	91
4.7 Analysis on exploration in Latin America	91
4.7.1 General introduction of mobilephone market in Latin America	91
4.7.2 Brazil	91
4.7.3 Mexico	91
4.7.4 Venezuela
Venezuela	91
4.7.5 Agentina 91
4.7.6 Chile	91
4.7.7Venezuela	91
4.7.8 Cuba	91
4.7.9 Beru	91
4.7.10 Columbia	91
4.8 Analysis on exploration in North America	91
4.8.1 USA	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.8.2 Canade	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.9 Analysis on exploration in Australia	91
4.9.1 Australia	91
a. General introduction (economy, population and income level)	91
b. Scale of mobilephone market	91
c. Analysis on suppy and demand structure and developing trend	91
d. Research on customer behavior	91
e. Analysis on mobilephone enterprises, competition structure and developing trend	91
f. Dealers	91
g. Research on sales channels	91
h. Anlysis on opportunity and risk of the market	91
i. Strategy of the market	91
4.9.2 New Zealand	91
Chapter Five. Analysis on Opportunities and Risks of Oversea Mobilephone Market	91
5.1 Analysis on opportunities	91
5.1.1 Avalanche growth of high technology content mobilephones in overea market	91
5.1.2 To explor third and fourth market with rich experience and flexibility	91
5.1.3 Attack oversea market with scale advantages	91
5.1.4 3G industry brings about an overall breakthrough opportunity	91
5.2 Analysis on risks 	91
5.2.1 Highly concentration of export tartget market and low resistance to risks	91
5.2.2 No core technology and no bright future	91
5.2.3 Much difficult in the exploration of oversea market	91
5.2.4 Loss of both domestic and oversea markets	91
5.2.5 Fightback of international brands	91
5.2.6 Decline in export mobilephone prices	91
5.2.7Environmental protection will be export risk	91
Chapter Six. Suggestion on Exploration of Oversea Market by China¨s Mobilephone Enterprises 91
6.1 Clearify the competition strategy	91
6.2 Increase the core competitiveness	91
6.3 Integrate supply chain	91
6.4 Consolidate domestic market and realize international strategy with international resources
6.5 Research the situation of each country and aim at subdivided market demand	91
6.6 To cooperate with international mobilephone enterprise to raise the quality	91
6.7 To develop independently or rely on third party designing company91
6.8 Reasonable cost control	91
6.9 Follow the dealers path in oversea export	91
6.10 Avoid vice competition and say goodbye to low cost competition	91
6.11 Gradual expansion to oversea market	91
Catalogy of Diagrams
Diagram 3. Competition structure of global intelligent mobilephone operation system
 from 2006 to 2008	18
Diagram 23. Change in annual export of Bird from 2000 to June, 2007 (unit: 10,000 sets)	70
Diagram 25. Change in annual export of TCL from 2000 to June, 2007 (unit: 10,000 sets)	75
Diagram 43. Changes of Singaporean mobilephone subscriberss	91
Diagram 46. Market shares of Russian mobilephone enterprises 	91
Diagram 48. Number of subscribers in Belorussia	91
Diagram 54. Change in the number of American Subscribers	91
Diagram 56. Change in the number of Canadian Subscribers	91
Diagram 58. Changes of Australian subscribers and prepayment subscribers	91

Catalogy of Tables
Table 2. Analysis on competition advantages and disadvantages of major intelligent
 mobilephone operation systems 	17
Table 3. Position of China¨s mobilephone industry in global competition	19
Table 7. OEM of Taiwan mobilephone enterprises from 2006 to June, 2007	26
Table 9. Analysis on demand for mobilephone products in the world from 2006 to June, 2007	28
Table 11. Global supply of major components of mobilephones	36
Table 12. OEM of mainland China¨s enterprises in Taiwana and Korea	38
Table 21. Marketing channels of oversea brands	42
Table 24. Analysis on features of import and export in China	46
Table 25. Research on global market strategy of Nokia	48
Table 26. Research on global market strategy of Motorola	50
Table 27. Research on Moto-India exploration strategy	51
Table 28. Research on Moto-Korea exploration strategy	52
Table 29. Reserch on technology development of Samsung 54
Table 30. Research on brand strategy of Samsung	54
Table 30. Research on product strategy of Samsung	55
Table 33. Research on Samsung-America exploration strategy	56
Table 34. Research on Samsung-India exploration strategy	57
Table 35. Research on Samsung-Russia exploration strategy	57
Table 38. Research on global strategy of LG	60
Table 39. Research on LG-India exploration strategy	61
Table 40. Research on LG-North America exploration strategy	62
Table 41. Research on global strategy of SK	63
Table 41. Research on global strategy of Pantech	63
Table 43. Research on global strategy of NEC	65
Table 44. Research on global strategy of Panasonic	66
Table 45. Research on global strategy of Bird	68
Table 46. Oversea sales channels of Bird	69
Table 47. Global market pace of Bird	69
Table 47. Analysis on global market competitiveness of Bird	70
Table 47. Research on Bird-India exploration strategy	71
Table 50. Research on Bird-Europe exploration strategy	72
Table 51. Market shares of TCL in regions from 2006 to 2007	72
Table 52. Research on global strategy of TCL	73
Table 53. Global market pace of TCL	75
Table 54. Analysis on global market competitiveness of TCL	76
Table 55. Advantages on cooperation between TCL and Alcatel	76
Table 56. Research on TCL-Russia exploration strategy	77
Table 57. Research on TCL-India exploration strategy	78
Table 58. Research on TCL-Viet Nam exploration strategy	78
Table 59. Problems of first entrance into Viet Nam by TCL	79
Table 60. Analysis on overall strategy of TCL in Viet Nam	79
Table 60. Emerging market strategy of TCL	79
Table 63. Research on global strategy of Soutech	81
Table 63. Research on global strategy of Amoi	82
Table 64. Global market pace of Amoi	83
Table 65. Oversea sales channels of Amoi	84
Table 66. Analysis on global market competitiveness of Amoi	84
Table 66. Research on Amoi-SE Asia exploration strategy	85
Table 68. Research on global strategy of Kejian	86
Table 69. Global market pace of Kejian	87
Table 70. Research on Kejian-India exploration strategy	88
Table 71. Research on global strategy of Potevio	89
Table 72. Global market pace of Potevio	90
Table 73. Oversea sales channels of Potevio	90
Table 74. Analysis on global market competitiveness of Potevio	91
Table 75. Research on global strategy of Gionees	91
Table 76. Global market pace of Gionees	91
Table 77. Research on global strategy of Huawei	91
Table 78. Global market pace of Huawei	91
Tale 79. Global performance of Huawei products	91
Table 80. Oversea sales channels of Huawei 	91
Table 81. Analysis on global market competitiveness of Huawei	91
Table 82. Research on Huawei-Russia exploration strategy	91
Table 83. Research on global strategy of ZTE	91
Table 84. Global market pace of ZTE	91
Table 85. Analysis on global market competitiveness of ZTE	91
Table 86. Research on ZTE-Russia exploration strategy	91
Table 87. Research on global strategy of Haier	91
Table 88. Global market pace of Haier	91
Table 89. Research on global strategy of Panda	91
Table 90. Research on global strategy of Konka	91
Table 91. Introduction of India	91
Table 92. Market scale of mobilephone	91
Table 93. Analysis on supply and demand structure and developing trend 	91
Table 94. Research on customer behavior 	91
Table 95. Number of subscribers of major mobilephone dealers in June, 2006	91
Table 96. Introduction of major mobilephone dealers	91
Table 97. Existing opportunities	91
Table 98. Risks and unfavorable factors in the market	91
Table 99. Strategy to expand the market	91
Table 100. Introduction of Thailand	91
Table 101. Market scale of mobilephone	91
Table 102. Analysis on supply and demand structure and developing trend	91
Table 103. Introduction of major mobilephone dealers	91
Table 104. Sales channels 91
Table 105. Existing opportunities	91
Table 106. Introduction of Singapore	91
Table 107. Analysis on supply and demand structure and developing trend	91
Table 108. Research on customer behavior	91
Table 109. Introduction of major mobilephone dealers	91
Table 110. Introduction of major mobilephone dealers	91
Table 111. Existing opportunities 	91
Table 112. Risks and unfavorable factors in the market	91
Table 113. Strategy to expand the market	91
Table 114. Introduction of Indonesia	91
Table 115. Market scale of mobilephone	91
Table 116. Analysis on supply and demand structure and developing trend	91
Table 117. Research on customer behavior	91
Table 118. Risks and unfavorable factors in the market	91
Table 119. Strategy to expand the market	91
Table 120. Introduction of Viet Nam	91
Table 121. Market scale of mobilephone	91
Table 122. Analysis on supply and demand structure and developing trend	91
Table 123. Research on customer behavior	91
Tabel 124. Introduction of major mobilephone dealers	91
Table 125. Existing opportunities	91
Table 126. Risks and unfavorable factors in the market	91
Tabel 127. Strategy to expand the market	91
Table 128. Introduction of Russia	91
Table 129. Market scale of mobilephone	91
Table 130. Analysis on supply and demand structure and developing trend	91
Table 131. Research on customer behavior	91
Table 132. Comparision of customer growth of top ten mobilephone dealers	91
Table 133. Introduction of major mobilephone dealers	91
Table 134. Sales channels	91
Table 135. Existing opportunities	91
Table 136. Risks and unfavorable factors in the market	91
Table 137. Strategy to expand the market	91
Table 138. Belorussia	91
Table 139. Market scale of mobilephone	91
Table 140. Introduction of major mobilephone dealers	91
Table 141. Introduction of Ukraine	91
Table 142. Market scale of mobilephone	91
Table 143. Existing opportunities	91
Table 144. Risks and unfavorable factors in the market	91
Table 145. Introduction of the USA	91
Table 146. Market scale of mobilephone	91
Table 147. Analysis on supply and demand structure and developing trend	91
Table 148. Research on customer behavior	91
Table l49. Analysis on supply and demand structure and developing trend	91
Table 150. Introduction of major mobilephone dealers	91
Table 151. Introduction of Canada	91
Table 152. Status quo and prediction of subscribers of 2.5 G and 3G	91
Table 153. Introduction of Australia	91
Table 154. Market scale of mobilephone	91
Table 155. Analysis on supply and demand structure and developing trend	91
Table 156. Australia Mobile Telecom	91
Table 157. Strategy to expand the market	91
Table 158. Suggestions on competition strategy of China¨s mobilephone enterprises in
 oversea market	91

Features of development of global mobilephone industry

According to ITU statistics, after a decade's development, in 2006, subscribers of mobilephone have reached 1.54 billion, and 3G , representing the new generation, developed rapidly.

Diagram 1.Development of global mobilephone subscribers in 2006 (100 million)

Obvious vertical labor division of the industrial chain

2006, the industry chain of upstream components, chips, the core software industry development and the impact of important factors, in particular the shortage of parts and components industry caused severe vibration. Meanwhile chip and software design capability determines the supply of high-end products. Many did not grasp the core design capacity of the manufacturer's profit margins decline substantially.

The mobile phone market is a fierce competition step by step its way into the supply chain line with the competition. Who can have the right to control the supply chain will be able to function in an increasingly diverse and rich New phone competition in the market to lift worries. And the cell phone industry from the stage of price competition, new products and competitive differentiation competition for the gradual evolution of the supply chain behind-the-scenes struggle, It would also become the cell phone market to mature is another sign.

The following is the description on each knot in the industrial chain:

Table 1. General introduction of global mobilephone industrial chain in 2006

Components

A cell phone manufacturer needs about more than 250 spare parts. Supporting key components include cell phone SIM cards, chip resistive and capacitive components, MLCI, nickel-hydrogen batteries, lithium batteries, Jimmy polymer batteries, liquid crystal display, high-frequency switching, and filter, such as Crystal Oscillator.

Chip

Chip into baseband chip, radio frequency chips, flash memory chips and decoder chip. Baseband chip from cell phone manufacturers in the design, other chip is a professional chip design plant.

Core software

Software includes: low-level software and software protocol layer based on two, three developed application software. Most of which the bottom core software, the software protocol layer times. Application software mainly to the completion of interactive human-machine interface function.

Overall design and assemblation

For the cell phone unit for the purpose of the design is to ensure that cell phone models endless. It includes target market and target consumer group designs, application software development. Consumer awareness is the appearance of a commodity interface, including folding, the overall style, shape, color, and screen keys and other details of the design. In the quality and value of technical content increasing homogenization, Whole industrial design as a kind of art can reflect the personality of the product.

Sales and brand

Of the cell phone industry chain, the chain and direct consumer-oriented market. Include phone marketing mode choices, brand publicity, and so on, such as marketing, including agents, franchise, retail, direct marketing, and so on. With the assembly of the manufacturing sector compared to the higher margin areas.

America dominates the mobilephone chip manufacturing field

  • Global mobile chip market value of the 14 to 15 billion U.S. dollars between, the demands are also growing very fast.
  • Microsoft, Texas Instruments and Intel common for cell phone chip manufacturers to provide solutions and reference design
  • Texas Instruments USA cellular phone chip market share is 60%
  • Intel Flash Memory in the world 50% of the cell phone, is the largest supplier of flash memory.

Symbian, Microsoft and OS still hold tight the core software of mobilephone

Symbian monopoly of 90% over the closed operating systems, With the phone constantly updated technology and user needs, such as multimedia, relative to a closed cell phone operating system of open operating systems. Phone to break open the Symbian operating system monopoly, a PALM. Windows Mobile, Linux and other manufacturers. For the next wave of competition in the global cell phone market is expected to be the main smartphone operating system, Application software development technology competition, and master smartphone operating system manufacturers is the winner of this competition. Below we have several advantages and disadvantages of the operating system for analysis:

Table 2. Analysis on competition advantages and disadvantages of major intelligent mobilephone operation systems

Symbian OS

  1. Mobile communication protocol right as GSM, GPRS, WCDMA, Bluetooth CDMA 2001X and the support of better than other systems.
  2. By many top traditional cell phone manufacturers to set up huge competitive advantage.
  3. Nokia in the smartphone market, Symbian makes absolute superiority expanded the leading edge.
  4. Symbian camp with the Department of the major mobile phone manufacturers, such as the existence of many patents, costs, status, leading to the differences between the companies, the impact of technological development

Windows Mobile

 

  1. Integration of user familiar with the commonly used software, with PC synchronization functions and mobile office.
  2. Brand awareness high.
  3. Including access to AT & T Wireless, Cingular Wireless, Sprint PCS, Verizon Wireless and T-Mobile USA more than other top mobile operators support.
  4. Open source does not restrict the development of third-party applications, Microsoft faced with a tremendous challenge.

Palm OS

  1. Palm spend 169 million dollars Handspring acquisition of the company. After the merger of the Palm OS in the global smartphone operating system market competitiveness greatly enhanced.
  2. Orange , Sprint and Telef┏nica M┏viles & ?a. AT & T Wireless has joined the Palm Powered Mobile World program. to the effective use of the growing smart mobile device market.
  3. Palm OS on low hardware requirements.
  4. Palm system first, with the large number of software
  5. Palm OS difficult transformation, inept to meet the many new cell phone applications.

Linux

  1. Open source can greatly reduce costs.
  2. Attract including Motorola and NTT DoCoMo, NEC, Datang Telecom, and other famous manufacturers.
  3. Many software developers of Linux-based software for content development, rich third-party applications.
  4. Rudimentary, familiar with the development environment of Engineers little less integrated development environment;
  5. Development Platform not unified, Standard different users can share content.
  6. Linux-based products and PC connectivity poor; It is very difficult to achieve greater technological breakthroughs.

After several years of the operating system between the competitive contest pattern expected that the current global smartphone operating system market structure is as follows:

Diagram 2. Competition structure of global intelligent mobilephone operation system in 2006

In any case, they have many years of development experience, many of the top manufacturers and support a wide range of user awareness, Symbian dominant position has not changed a bit, the global smartphone operating system market competition pattern trends are as follows:

Diagram 3. Competition structure of global intelligent mobilephone operation system from 2006 to 2008

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井猖嗤 巖男JW 
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