M&A Analysis and Research Report on Catering Industry of China

Abstract:

3. The M&A trend in catering industry

The M&A in catering industry presents number of character as followed:

•  Industry consolidation merged in take-over storm. Verticle acquisition intends to grab the resources and network worldwide, and foster chain value cross-the-board while horizontal one deal with competition from globalization.

•  The driven power lies on strategic acquisition in catering industry. It intends to put all the available international market and marketing channel into use while allocate resources to expand market share and accessibility of China 's food processing and manufacturing industry. It helps circumvent trade barrier, expand foreign trade and create more value. It's expected that M&A scale in catering industry will be overwhelming and transaction of take-over valued above billions is not uncommon, especially in foreign acquisition, which is conductive to work of division, scale expanding of leading companies and chain build-up. At the time, the change in food consuming structure, habits and power will boost industrial upgrading and profit model. In all, acquisition stirs up individualized products, line of division, expanding leading company and industrial chain.

Content: 


Chapter 1 Research Overview
Section 1   Background of the research
Section 2   Contents of the research
Section 3   Method over the research
Section 4   Team for the research
Section 5   Conclusion for research

Chapter 2 The status quo of catering industry on world stage 
Section 1   The development pattern of catering industry worldwide
Section 2   The market status quo of pharmaceutical industry worldwide
1. The analysis of market scale worldwide
2. The trend of market demand in catering industry worldwide 
Section 3 the competition in catering industry worldwide
Section 4 the status quo of industrial development in American catering industry
Section 5 the status quo of industrial development in Japanese catering industry

Chapter 3 The status quo of catering industry in China
Section 1 the character traits of catering industry in China
Section 2 the development trend in catering industry between 2007 and 2010
Section 3 the supply and demand in catering industry between 2006 and 2009
1.  The over all supply 
1.1 Investment scale in catering industry 
1.2 Production intensity of catering industry in China
2.  The over all demand 
2.1 Demand character in China¨s catering industry
2.2 Demand structure in China¨s catering industry

Chapter 4 The market analysis of catering industry in detail
Section 1 The fast food market
Section 2 The canned food market
Section 3 The beverage market
Section 4 The confection market
Section 5 The cookies market 

Chapter 5 Investment policy environment in China¨s catering industry
Section 1 The impact of macro-economy towards catering industry 
Section 2 The industrial and relevant policy upon catering industry

Chapter 6 The Impact factoring Catering Industry
Section 1 Risk in catering industry
1.  Food security 
2.  Price of raw material
3.  Dietary habit 
Section 2   Development of current catering industry

Chapter 7 The Status of Regional Catering Industry and M&A Trend 
Section 1 Northeast 
1. Demand to regional catering industry between 2007 and 2010
2. The development character and industrial pattern to regional catering industry
3. Regional competition and major player in regional catering industry
4. M&A trend and feasibility in regional catering industry
Section 2 Northern region
1. Demand to regional catering industry between 2007 and 2010
2. The development character and industrial pattern to regional catering industry
3. Regional competition and major player in regional catering industry
4. M&A trend and feasibility in regional catering industry
Section 3 Central China
1. Demand to regional catering industry between 2007 and 2010
2. The development character and industrial pattern to regional catering industry
3. Regional competition and major player in regional catering industry
4. M&A trend and feasibility in regional catering industry
Section 4 Southern China 
1. Demand to regional catering industry between 2007 and 2010
2. The development character and industrial pattern to regional catering industry
3. Regional competition and major player in regional catering industry
4. M&A trend and feasibility in regional catering industry
Section 5 Southwest 
1. Demand to regional catering industry between 2007 and 2010
2. The development character and industrial pattern to regional catering industry
3. Regional competition and major player in regional catering industry
4. M&A trend and feasibility in regional catering industry
Section 6  Northwest 
1. Demand to regional catering industry between 2007 and 2010
2. The development character and industrial pattern to regional catering industry
3. Regional competition and major player in regional catering industry
4. M&A trend and feasibility in regional catering industry
Section 7  Eastern region 
1. Demand to regional catering industry between 2007 and 2010
2. The development character and industrial pattern to regional catering industry
3. Regional competition and major player in regional catering industry
4. M&A trend and feasibility in regional catering industry

Chapter 8  The Status Quo of M&A in Catering Industry of P.R.C.
Section 1  The background of M&A in China
Section 2  The status of M&A 
Section 3  The M&A trend of catering industry in China
Section 4  Case study in catering industry

Chapter 9  The Block to M&A of Catering Industry in China
Section 1  Capital 
Section 2  Technology
Section 3  Management

Chapter 10  M&A Case Study in Foreign Country
Section 1  Unilever purchasing 
1. Motives and value of M&A
2. Procedure of M&A
3. Solution and lesson of M&A
4. Strategic decision in M&A
Section 2  Pepsi-Cola purchasing Quaker Oats
1. Motives and value of M&A
2. Procedure of M&A
3. Solution and lesson of M&A
4. Strategic decision in M&A
Section 3  Pepsi-Cola purchasing Tropicana
1. Motives and value of M&A
2. Procedure of M&A
3. Solution and lesson of M&A
4. Strategic decision in M&A
Section 4 America Food purchasing Lanes Food
1. Motives and value of M&A
2. Procedure of M&A
3. Solution and lesson of M&A
4. Strategic decision in M&A
Section 5 Consolidation between Pillsbury & GeneralMills
1. Motives and value of M&A
2. Procedure of M&A
3. Solution and lesson of M&A
4. Strategic decision in M&A
Section 6  KKD purchasing MMX
1. Motives and value of M&A
2. Procedure of M&A
3. Solution and lesson of M&A
4. Strategic decision in M&A

Chapter 11  M&A Trend of Foreign Catering Industry Upon China¨s Counterparts
Section 1  The development of foreign catering industry in China
1. Investment
2. Targeted area for investment
3. Market performance
4. Investment products mix 
5. Investment trend
Section 2  Nestle
1. Investment in China	
2. Core competition
3. M&A trend and feasibility
Section 3  Unilever Group
1. Investment in China	
2. Core competition
3. M&A trend and feasibility
Section 4  Pepsi-Cola
1. Investment in China		
2. Core competition
3. M&A trend and feasibility
Section 5  Coca-Cola
1. Investment in China	
2. Core competition
3. M&A trend and feasibility
Section 6  ConAgra 
1. Investment in China	
2. Core competition
3. M&A trend and feasibility
Section 7  Danone
1. Investment in China		
2. Core competition
3. M&A trend and feasibility

Chapter 12  Foreign Company Waiting for Coming in
Section 1  Mars
1. Business performance
2. Core competition
3. Background and motive for foreign company entering into China
4. Trend and possibility of foreign company investing in China
Section 2  Saralee
1. Business performance
2. Core competition
3. Background and motive for foreign company entering into China
4. Trend and possibility of foreign company investing in China
Section 3  Snow Brand Milk Products Co., Ltd.,
1. Business performance
2. Core competition
3. Background and motive for foreign company entering into China
4. Trend and possibility of foreign company investing in China

Chapter 13  Case Study of M&A in Domestic Catering Industry
Section 1 Beijing Sanyuan purchasing Kraft 
1. Motive and value of M&A 
2. Procedure of M&A
3. Solution and lesson of M&A
4. Strategic decision of M&A
Section 2 Shanghai First Provisions Store purchasing Shanghai Tea
1. Motive and value of M&A 
2. Procedure of M&A
3. Solution and lesson of M&A
4. Strategic decision of M&A
Section 3 Shanghai First Provisions Store purchasing Nampa Food
1. Motive and value of M&A 
2. Procedure of M&A
3. Solution and lesson of M&A
4. Strategic decision of M&A

Chapter 14 Major Player of M&A in China¨s Catering Industry
Section 1 Minnie
1. Products mix 
2. Capital operation 
3. Competitiveness
4. Marketing network
5. Strategic development 
6. M&A trend and feasibility 
Section 2 Yale 
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 3 Bright dairy
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 4  Wahaha
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 5  Wuliangye Group
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 6  Guangdong Strong Group Co.,Ltd
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 7  Dalian Hualong Foodstuffs Co., Ltd
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 8  Tsingtao Brewery Group
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 9  Kweichou Moutai Co., Ltd 
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 10  COFCO Le Conte Food (Shenzhen) Co., Ltd.
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 11  Goubuli
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 12  Laoganma
1. Products mix
2. Capital operation
3. Competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility

Chapter 15  Industry Chain & M&A in China¨s Catering Market
Section 1 Catering industrial chain
Section 2  M&A between catering industry and up-stream company
Section 2  M&A between catering industry and down-stream company

Chapter 16 Possibility of scale M&A in China¨s Catering Industry
Section 1 Possible M&A in scale Food Company
1. Mengniu
1.1 Strategic development 
1.2 Bottleneck of strategic development
1.3 Possibility of M&A
2. Yili
2.1 Strategic development
2.2 Bottleneck of strategic development
2.3 Possibility of M&A
3. Brightdairy
3.1 Strategic development
3.2 Bottleneck of strategic develoment
3.3 Possibility of M&A
4. Tsingtao Brewery Group
4.1 Strategic development
4.2 Bottleneck of strategic development
4.3 Possibility of M&A
5. Kweichou Moutai Co., Ltd 
5.1 Strategic development
5.2 Bottleneck of strategic development
5.3 Possibility of M&A
Section 2 Possibility of M&A in medium and small food companies
1. COFCO Le Conte Food (Shenzhen) Co., Ltd.
1.1 Feasibility of M&A
1.2 Value of M&A 
2. Goubuli 
2.1 Feasibility of M&A
2.2 Value of M&A
3. Laoganma
3.1 Feasibility of M&A
3.2 Value of M&A
4. Guangdong Strong Group Co.,Ltd
4.1 Feasibility of M&A

Chapter 17  Risks of M&A in China¨s Catering Industry 
Section 1  State food policy
Section 2  Asset Restructuring
Section 3  Food security
Section 4  Entrepreneurial culture
Section 5  Corporate strategy 

Chapter 18 Recommendation of M&A in China¨s Catering Industry 

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