M&A Analysis and Research on Electric Bicycle Industry in China from 2007 to 2009

Abstract:
1. The status quo and background for M&A in China 's electric bicycle industry

Nearly half of the output of electric bicycle comes from Eastern region and there is a trend for production base shifting to this area. We found that fast development of electric bicycle production in Shanghai and Suzhou with high price for per unit thanks to up-stream and down-stream part manufacturers concentrated in Y angtse River Delta .

Change of output of China 's electric bicycle from 1998 to 2005 Unit: 10thousand

Major domestic manufacturers include Tianjin Jinlun Bicycle Co., Ltd, Tianjin FUJITA Group Co.,Ltd that is the biggest electric bicycle manufacturer with 500,000 annual output, Tianjin Thailand and the United States Cycling Limited with annual output being 6,300,000 largely exported to Japan, Tianjin Kelin Bicycle Company , a manufacturer of bicycle and electric bicycle, Shanghai Jufeng co-found by Juda, Phoenix bicycle and Pudong New Area of Shanghai Gaoqiao , Gamma Bocycle, Dalujiu, Suzhou Small Antelope Electric Bicycle , Shanghai Cranes Electric Vehicle Co., Ltd.

Forecast on China 's electric bicycle market from 2004 to 2010 Unit: 10thousand

2. Motives of M&A in China 's electric bicycle industry

At present, manufacturer of electric bicycle, storage battery and other related products has been at 120 reaching out 15 Provinces and Municipalities. Small Antelope, Cranes and Elite have took lead in staking out market. In addition, there is Feibao in Shenzhen, Dianzima, Luying and Jianlibao in Changsha and Aucma in Shandong Province . For the threshold to market is low, the pandemonium has been showed up. Number as followed:

A. There is vast territory offered to electric bicycle market and charmed number of multi-nationals especially staying at motor vehicle and home appliance. They have galvanized human and financial resources into R&D of electric bicycle and been capable of dabbling at this market to engage on M&A in timely manner.

B. The brand competition faced both manufacturer and dealer is fierce though electric bicycle market has been expanding. As value of brand have been highlighted, big companies with their capacity will take over less prestigious brands that has been in dire strait.

3. M&A trend in China 's electric bicycle industry

The production of light electric vehicles has been growing at 80% in recent years. The household of light electric vehicles exceeded 20 million. Fast growth, ferocious competition and policy0oriented market in this sector can be seen years to come.

More than several hundreds of brands and thousands of models in electric bicycle on the market due to low threshold. However, lack of innovation has pushed market into price war earlier than anticipated and many companies went bankruptcy. So far, the companies endowed with capacity of R&D and have laudable production scale are less than 100. Therefore, it's high time to have M&A sweeping through this market.

A. Joint efforts by big companies. Consolidation among strong firms can mobilize advantage in R&D, talents and capital cross the same sector so as to integrate resources, combine Complementary strengths and move to scale economy in terms of marketing, designing, R&D and sales. Moreover, it will help recalibrate marketing techniques and policies and sharpen the edge to compete for more shares since cost has been dramatically trimmed with merger. With market home and broad became pinch, M&A in central air conditioning industry is rebound.

B. Joint-venture. The advantage in capital, technology, brand and management brought by foreign companies is valuable to Chinese counterparts that are willing to boost their competitiveness and emerge as international brand.

C. M&A among companies will move into the next stage while trans-industrial and up-stream towards down-stream integration can not be ruled out.

With years of competition, the gap between big companies and small ones will be closed as what has been described in Matthew Effect. As to forerun over its rivalries, electric bicycle company should identify the right direction of development while stir up over all capacity, highlighting corporate know-how and core competitiveness.

Chapter 1 Profile on study
Section 1 Background for study
Section 2 Study contents
Section 3 Study methodology
Section 4 Study experts and team 


Chapter 2 The Status Quo of Electric Bicycle Industry worldwide
Section 1 the Development of electric bicycle industry worldwide
Section2 the Demand and supply pattern of electric bicycle industry   worldwide
1. The Status quo of electric bicycle industry worldwide
2. The Market scale of electric bicycle industry worldwide
3. The Demand trend of electric bicycle industry worldwide
Section 3 the Competitive pattern for electric bicycle worldwide 
1. Competition density in electric bicycle worldwide
2. Regional competition in electric bicycle worldwide
Section 4 the status quo of America electric bicycle industry
Section 5 the status quo of Japanese electric bicycle industry
Section 6 the Status quo of China¨s electric bicycle industry
Section 7 the development trend of China¨s electric bicycle from 2007 to 2009
Section 8 the Demand and supply of China¨s electric bicycle
1. Demand and supply in general
1.1 Input and output scale of China¨s electric bicycle
1.2 The productive density of China¨s electric bicycle
2. Demand scale 
2.1 Market demand for electric bicycle in China
2.2 Demand structure of electric bicycle in China


Chapter 4 The China¨s Electric Bicycle Market in Categories
Section 1 Electric bicycle
Section 2 Electricity-Aided Bicycle with Intelligent Drive System


Chapter 5 Investment Policy Environment in China¨s Electric Bicycle 
Section 1 Impact of macro-economy on electric bicycle
Section 2 Local traffic restriction on development of electric bicycle
Section 3 Industrial policies and envisioned planning upon electric bicycle


Chapter 6 Factors Exerting Influence on Electric Bicycle Industry
Section 1 Electric bicycle entering into Exit Barriers
Section 2 SWOT analysis on electric bicycle industry 
Section 3 The existing problem in electric bicycle industry  


Chapter 7 Regional Development and M&A Trend in China¨s Electric Bicycle Industry
Section 1 Industry circle of electric bicycle in Zhejiang Province
1. The Regional development character and industrial pattern 
2. Regional competition
3. M&A trend and feasibility 
Section 2 Industry circle of electric bicycle in Tianjin
1. The Regional development character and industrial pattern
2. Regional competition
3. M&A trend and feasibility
Section 3 Industry circle of electric bicycle in other regions
1. The Regional development character and industrial pattern
2. Regional competition
3. M&A trend and feasibility

Chapter 8 The Status Quo of M&A in China¨s Electric Bicycle Industry 
Section 1 the Background of M&A in China¨s electric bicycle industry
Section 2 the Status quo if M&A in China¨s electric bicycle industry
Section 3 the M&A trend in China¨s electric bicycle industry

Chapter 9 Stumbling Stone in China¨s Electric Bicycle Industry
Section 1 Policy
Section 2 Capital
Section 3 Loan and credit
Section 4 Demand and supply
Section 5 Technology

Chapter 10 Case Study on M&A in Electric Bicycle Industry Overseas
Section 1 Merida purchasing Specialized, U.S.A.
1. Motives and value 
2. Procedures 
3. Solution and lesson from M&A
4. Strategic analysis of M&A
Section 2 Sun Race purchasing SturmeyArcher
1. Motives and value
2. Procedures
3. Solution and lesson from M&A
4. Strategic analysis of M&A
Section 3 Huffy purchasing Gen-X
1. Motives and value
2. Procedures
3. Solution and lesson from M&A
4. Strategic analysis of M&A

Chapter 11 the Trend of M&A by Companies from Overseas upon China¨s Counterparts
Section 1 the Development of foreign companies in China
1. Investment trend
2. Targeted area for investment 
3. Investment character 
4. Investment products mix
5. Market performance
Section 2 Giant
1. Corporate investment in China
2. Core competitiveness
3. M&A trend and feasibility
Section 3 Merida
1. Corporate investment in China
2. Core competitiveness
3. M&A trend and feasibility

Chapter 12 Intended Foreign Electric Bicycle Company to Land Foot on China¨s Market 
Section 1 Trek
1. Corporate performance
2. Core competitiveness
3. Background and motives behind entering move
4. Investment trend and feasibility of company in China
Section 2  Specialized
1. Corporate performance
2. Core competitiveness
3. Background and motives behind entering move
4. Investment trend and feasibility of company in China
Section 4 Pacific Cycle
1. Corporate performance
2. Core competitiveness
3. Background and motives behind entering move
4. Investment trend and feasibility of company in China
Section 5 Cannondale
1. Corporate performance
2. Core competitiveness
3. Background and motives behind entering move
4. Investment trend and feasibility of company in China

Chapter 13 M&A Major Player in China¨s Electric Bicycle Industry  
Section 1 MACAT Group Electric Vehicle Co., Ltd 
1. Product mix
2. Capital operation 
3. Technological competitiveness
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 2 Shandong Incalcu Group Co., Ltd.
1. Product mix
2. Capital operation
3. Technological competitiveness
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 3 Nanjing Tiandi High-Tech Co., Ltd 
1. Product mix
2. Capital operation
3. Technological competitiveness
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 4 Qingdao Aucma Group 
1. Product mix
2. Capital operation
3. Technological competitiveness
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 5 Jinhua Luyuan Electric Vehicle Co., Ltd
1. Product mix
2. Capital operation
3. Technological competitiveness
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 6 Suzhou Heping Industry Co.,Ltd 
1. Product mix
2. Capital operation
3. Technological competitiveness
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 7 Shanghai Elite Electric Vehicle Co., Ltd
Section 8 Changzhou Hongdu E-Bicycle Co., Ltd.
1. Product mix
2. Capital operation
3. Technological competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 9 Fujian Hongtian Electric Vehicle Co.,Ltd
1. Product mix
2. Capital operation
3. Technological competitiveness
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 10 Electric Bicycle Division of Wolong Electric Group Co,. Ltd
1. Product mix
2. Capital operation
3. Technological competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 11 Changzhou Changfeng Bicycle Co., Ltd
1. Product mix
2. Capital operation
3. Technological competitiveness	
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 12 Qunsheng Group Zhejiang Qianxi Industry & Trade Co.,Ltd.
1. Product mix
2. Capital operation
3. Technological competitiveness		
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 13 Greenland Henan Assisting Vehicle Co., Ltd 
1. Product mix
2. Capital operation
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 14 Nanjing Daluge High-Tech Stock Company Limited
1. Product mix
2. Capital operation
3. Technological competitiveness
4. Marketing network
5. Strategic development
6. M&A trend and feasibility
Section 15 Suzhou Heping Industry Co.,Ltd
1. Product mix
2. Capital operation
3. Technological competitiveness
4. Marketing network
5. Strategic development
6. M&A trend and feasibility

Chapter 14 The Status Quo of M&A and Trend in Up-stream and Down-stream 
Section 1 the Background of M&A between electric bicycle industry over up-stream and down-stream
Section 2 Case study of M&A between electric bicycle industry over up-stream and down-stream
Section 3 M&A trend of electric bicycle industry over up-stream and down-stream
Section 4 Possibility of M&A between electric bicycle industries over other industries

Chapter 15 Possibility of Scale M&A in China¨s Electric Bicycle Industry   
Section 1 Possibility of M&A in China¨s big electric bicycle industry
Section 2 Possibility of M&A in China¨s middle electric bicycle industry
Section 3 Possibility of M&A in China¨s small electric bicycle industry

Chapter 16 M&A Risk in China¨s Electric Bicycle Industry
Section 1 Asset reshuffle
Section 2 Change in personnel 
Section 3 Corporate management 
Section 4 Entrepreneurial culture
Section 5 Strategic analysis for corporate 

Chapter 17 Recommendation for China¨s Electric Bicycle Industry

 

Contact Us:

EMAIL: bd#acunion.net acunion#sina.com
Tel : 8610-65958131 / 65853379 -801   
Fax : 8610-65855276


Copyright©2004-2012 Asia Consulting Alliance All Rights Reserved
井猖嗤 巖男JW 
奨ICPC050764